By Miranda Paquet, Constant Contact Making sense of your email analytics can be tricky at first.How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time?To approach your email reports with confidence, you have to understand what information you have available and how to use that … [Read more...] about 6 Things You Can Learn from Your Email Analytics
10 Words You Should Never Use in Email [Infographic]
Are you addicted to exclamation points?! Perpetually signing-off with "thanks?" Sorry, but interjecting an apology into each sentence? You may be coming off as rude in your emails. A vague phrase or easily-misinterpreted word is the difference between a successful email campaign and a flop. This infographic from Outsource-Philippines outlines 10 … [Read more...] about 10 Words You Should Never Use in Email [Infographic]
7 Ideas for Your First Autoresponder Series
Every day, you've got a thousand things demanding your attention. Can you really afford to spend time emailing out each one of your leads? Autoresponder emails are a sleek, automated way to follow up with new contacts. The best part? With Constant Contact, they take only minutes to set up.Miranda Paquet of Constant Contact has 7 simple ideas for … [Read more...] about 7 Ideas for Your First Autoresponder Series
BizzyWeb Receives 2015 Constant Contact All Star Award
BizzyWeb has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their … [Read more...] about BizzyWeb Receives 2015 Constant Contact All Star Award
Let It Go: Removing Products From Your Website
Let it go, let it go Can't sell this thing anymoreSometimes, your business needs to tap into your inner Elsa. If a product has stayed its welcome, it's time to let it go. With e-commerce sites, we spend so much time adding products that the idea of removing one is horrifying. So when you have to cut a product, a grand solo on top of a mountain is … [Read more...] about Let It Go: Removing Products From Your Website
BizzyWeb launches new site: Ramsay Properties
The StingRamsay Properties creates communities to call home. They needed to craft an online presence. With three current development sites and more down the pipeline, a multi-site solution would give them the functionality and flexibility they were seeking.The BuzzWe created a core template that could be rolled over into websites moving forward. … [Read more...] about BizzyWeb launches new site: Ramsay Properties
[Infographic] The Email Obstacle Course: What Happens Between Send and Receive
We've all lost a couple emails to the nebulous void of cyberspace. Why is that? At what point between "sent" and "received" does an email just...vanish?This infographic via Constant Contact breaks down the life cycle of an email to get to the bottom of disappearing emails: * * *Rethinking your email strategy? Check out our Buzz Builders online … [Read more...] about [Infographic] The Email Obstacle Course: What Happens Between Send and Receive
Improve Your Open Rates with These 12 Subject Line Tweaks
You have two seconds to capture your audience. Go.A great subject line and an ok subject line is the difference between a click and an instant trip to the trash bin. This week, Dave will be showing you how to make your subject lines stand out. Looking for a quick fix? Miranda Paquet of Constant Contact has some tips for tweaking your subject lines. … [Read more...] about Improve Your Open Rates with These 12 Subject Line Tweaks
4 Facebook Tips for Nonprofits
You know your cause. You know your supporters. But how to reach them? Facebook is an authentic and simple way to connect directly with your audience. This February, Facebook launched a brand-new site aimed at nonprofits. We've rounded up the top 4 tips from Facebook to take your nonprofit's page to the next level.1. Optimize Your PageIf your … [Read more...] about 4 Facebook Tips for Nonprofits
How to Make Your Website and Email Work Together
It's no secret that we're a little obsessed with Constant Contact. Alright, maybe more than a little obsessed. Can you really blame us? Constant Contact makes it easy to streamline your online marketing with emails, promotions, events, surveys and more. One other important feature of Constant Contact: you can sync it with your website. Today, we're … [Read more...] about How to Make Your Website and Email Work Together
3 Simple Steps to Finding the Right Words to Use in Your Marketing
By now, you're probably sick of hearing us talk about Search Engine Optimization, but there's a reason we bring it up so often: it really is that important. Dave recently walked through the basics of SEO and he stressed the importance of keywords. But how do you identify the right keywords for your business? Natalie Denyse over at Constant Contact … [Read more...] about 3 Simple Steps to Finding the Right Words to Use in Your Marketing
The 25 Worst Passwords of 2015 [Infographic]
Folks, it's now 2016. It's officially time to stop using "password" as your password. Last month, SplashData released its list of the worst passwords of 2015. "Password" and "123456" continue to top the list. The Force Awakens saw the inclusion of "starwars" and "solo" on the list. View the detailed breakdown on the press release over at … [Read more...] about The 25 Worst Passwords of 2015 [Infographic]
Brandtjen & Kluge
The StingBrandjten & Kluge has been a manufacturer of print finishing equipment since 1919. They had a website, but it was several years old and very cumbersome to edit. One of the biggest issues Kluge faced was the sheer amount of information needed on their site. They sell a host of printing products and parts. Many of their customers … [Read more...] about Brandtjen & Kluge
Women’s UN Report Network
The Women's UN Report Network (WUNRN) is a non-profit that empowers women and girls all over the globe by addressing issues of human rights and oppression. The primary function of their website is to house over 22,000 articles for gender advocacy and action, and the WUNRN Archives are said to be the most in-depth resource for tracking women’s … [Read more...] about Women’s UN Report Network
What Type of Website Does Your Business Need?
From Facebook to Forbes, the web allows for seemingly endless complexity. When it comes to building your business's website, however, it's best to start simple. Almost every business will fall into one or two of only three major categories: B2C, B2B and/or eCommerce. Those acronyms probably look familiar to anyone exposed to online marketing, but … [Read more...] about What Type of Website Does Your Business Need?
What and How Often Should You Post on Social Media? [Infographic]
by Azure Collier, Constant ContactWhen I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.One of the things I hear most often is “What should I post on social media and when should I post it?”That’s why we created this cheat sheet.In this cheat sheet, … [Read more...] about What and How Often Should You Post on Social Media? [Infographic]
Five Facebook Advertising Features You Haven’t Tried Yet
As 2016 marches on, now is the perfect time to re-strategize your social media campaigns. You've probably tried Facebook advertising already, but have you tried video ads? Did you know you can pinpoint-target a specific market (say, women in their 40s who drive a Prius and watch detective shows)? Mike Bird and Webbiquity highlight five Facebook … [Read more...] about Five Facebook Advertising Features You Haven’t Tried Yet
Dive Into Facebook With These 4 Videos
Facebook has been online for over a decade, but it remains the go-to social media platform. Facebook business pages let you target your specific markets with targeted content that they care about. We frequently talk about Facebook and social media marketing in our weekly BizzyWebinars. Below, we've rounded up 4 videos to show you how to generate … [Read more...] about Dive Into Facebook With These 4 Videos
12 Warning Signs Your Website Redesign Could End In Catastrophe
It's a story we hear too often from our clients: they spent thousands of dollars on a brand-new website only to find out that they can't edit it, or it's not mobile-responsive or Google has flagged it as malware. That money is gone, and now they're left with an unusable website and the prospect of wasting even more money trying to make it … [Read more...] about 12 Warning Signs Your Website Redesign Could End In Catastrophe
Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]
by Ryan Pinkham, Constant ContactFirst impressions matter. And when someone opens your email, what they see is going to determine what they do next.Following email design best practices ensures your email looks good and delivers real results.If you’re using an email marketing service like Constant Contact to do your email marketing, you’re in … [Read more...] about Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]
The What, When, and Who of Successful Emails [Infographic]
Jason Fidler, Constant ContactHere at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and … [Read more...] about The What, When, and Who of Successful Emails [Infographic]
15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
by Ryan Pinkham, Constant ContactLet’s face it.No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers.But what about your marketing?A tool like email marketing makes it quick and easy to promote … [Read more...] about 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
QCTV
QCTV provides video programs for the cites of Andover, Anoka, Champlin and Ramsey on city government, local sports and community activities. With 4 channels and on-demand video, they needed a website that could seamlessly stream vast amounts of data. QCTV also offers programs for sale on DVD but their current site did not have an online store … [Read more...] about QCTV
3 Ways to Automate Your Email Marketing this Holiday Season
Bria Sullivan, Constant ContactThe holidays are a busy time for your business.And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly.When it comes to your email marketing, one of the best ways to save time while still driving … [Read more...] about 3 Ways to Automate Your Email Marketing this Holiday Season
5 Ideas to Make This Your Most Profitable Holiday Season Yet
Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five … [Read more...] about 5 Ideas to Make This Your Most Profitable Holiday Season Yet
How a Small Business Made $67,000 from One Cyber Monday Email
Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a … [Read more...] about How a Small Business Made $67,000 from One Cyber Monday Email
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you … [Read more...] about Make Google Work For You With These 4 Videos
28 Ideas to Jumpstart Your Holiday Email Marketing
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern … [Read more...] about 28 Ideas to Jumpstart Your Holiday Email Marketing
Back to Basics: 4 Videos to Watch Before You Build Your Site
The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a … [Read more...] about Back to Basics: 4 Videos to Watch Before You Build Your Site
10 SEO Mistakes You Can Avoid [Infographic]
Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these … [Read more...] about 10 SEO Mistakes You Can Avoid [Infographic]
Get to Know WordPress With These 4 Videos
Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context … [Read more...] about Get to Know WordPress With These 4 Videos
Email Marketing Myths and Misconceptions
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, … [Read more...] about Email Marketing Myths and Misconceptions
The Facial Pain Center
The Facial Pain Center treats a variety of facial pain issues, ranging from TMJ disorders to sleep apnea. Since their visitors are coming to the site in a time of stress and confusion, the site needed to be both comforting and knowledgable. BizzyWeb created a soothing design that points visitors to the service they need. Online forms let patients … [Read more...] about The Facial Pain Center
4 Ways to Make Your Call-to-Action Buttons More Effective
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting … [Read more...] about 4 Ways to Make Your Call-to-Action Buttons More Effective
4 Videos That Will Amp Up Your Online Marketing
Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn't. It isn't as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.We've rounded up 4 videos from our … [Read more...] about 4 Videos That Will Amp Up Your Online Marketing