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Jena Felsheim

What to Look for in a Digital Marketing Agency

Trying to find a digital marketing agency is like trying to find a date on Tinder. Everyone desperately putting their best foot forward in glammed-up selfies and glowing bios - but who is actually who they say they are? Ever find "a perfect match" who promises you the first spot on Google and 10+ qualified leads a month...only to be left … [Read more...] about What to Look for in a Digital Marketing Agency

5 Blog Content Writing Hacks

Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply … [Read more...] about 5 Blog Content Writing Hacks

7 Blog Post Ideas That Will Engage Your Readers Every Time

We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly … [Read more...] about 7 Blog Post Ideas That Will Engage Your Readers Every Time

How Do I Know if My Social Media is “Worth It”?

Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product.   Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...] about How Do I Know if My Social Media is “Worth It”?

20 Writing Prompts for Quick and Creative Emails

Email marketing: love it or hate it, it's clear that it's a key component to digital marketing success. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But email marketing isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting, … [Read more...] about 20 Writing Prompts for Quick and Creative Emails

SEO Truths and Lies

Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good.  Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only … [Read more...] about SEO Truths and Lies

4 Lessons on Digital Marketing from Wonder Woman

In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the … [Read more...] about 4 Lessons on Digital Marketing from Wonder Woman

How NOT to Respond to Negative Reviews

It's no secret how important online reviews are to businesses - 88% of customers rely on them to decide whether or not to do business with a local company. But many business owners are so laser-focused on getting reviews that they don't consider responding to reviews. It's inevitable - if you're actively soliciting reviews, you're going to get a … [Read more...] about How NOT to Respond to Negative Reviews

How Much Time Do People Spend on Social Media? [Infographic]

We all do it: in line at the grocery store, lying in bed at night, during your lunch break, on the toilet - you might even be doing it now. Mindlessly checking your social media networks has become an ingrained habit for most of us. Whether your poison is Facebook, Twitter, LinkedIn, YouTube or something else, if you're like most people you spend … [Read more...] about How Much Time Do People Spend on Social Media? [Infographic]

Why You’re Reaching Fewer People on Facebook

Facebook check. 1-2-1-2. Is this thing even on?  Don't worry, you're plugged in - it's Facebook, not you. If you've spent any time on your Facebook Business page, you've shared the frustration of feeling like no one can hear you. Unfortunately, it's true - your posts aren't reaching your entire audience. Why Aren't I Reaching People on … [Read more...] about Why You’re Reaching Fewer People on Facebook

4 Secrets for Making Your Emails More Readable

Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your … [Read more...] about 4 Secrets for Making Your Emails More Readable

How to be an Online Marketing Jedi

May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is … [Read more...] about How to be an Online Marketing Jedi

How to Use Email to Boost Your Real Estate Sales [Infographic]

Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that … [Read more...] about How to Use Email to Boost Your Real Estate Sales [Infographic]

How to Get the Most Out of Google Analytics

Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need.  Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first … [Read more...] about How to Get the Most Out of Google Analytics

How to Use Animated GIFs to Liven Up Your Content

It's pretty hard to avoid GIFs online - these animations are just about everywhere you look (and just about every other post on social media). But GIFs aren't just for playtime - you can also use GIFs in your online marketing strategy to liven up your content. They're an easy and accessible way to infuse some fun into just about every facet of … [Read more...] about How to Use Animated GIFs to Liven Up Your Content

How Do I Know if My Online Marketing is Working? [Quiz]

One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask … [Read more...] about How Do I Know if My Online Marketing is Working? [Quiz]

Do I Need a Google+ Business Page?

So, Google. We need to talk. I appreciate everything you do for me - answering my stupid questions, giving me direction, helping me solve "who's that actor" arguments...but changing things and not telling anyone? That has got to stop.  If you've dabbled in digital marketing, you've probably heard of Google+ or Google My Business. If not, you've … [Read more...] about Do I Need a Google+ Business Page?

What Should My Marketing Budget Be? [Infographic]

The online marketing landscape is a bustling market. One the left, merchants trying to sell you services for an arm and a leg. On the right, merchants promising the same services for pennies. Business owners know they need to be marketing, but with all the noise they aren't sure how much they should spend on online marketing. Or, worse, they're … [Read more...] about What Should My Marketing Budget Be? [Infographic]

6 Do’s and Don’ts of Web Design

  We talk a lot about what you should do when it comes to your website and digital marketing, but it's just as important to talk about what you shouldn't do. Avoid these common website pitfalls. DON'T Use Social Media in Place of a Website Social media is fantastic, but don't make the mistake of thinking it can do the work of a website. … [Read more...] about 6 Do’s and Don’ts of Web Design

The Anatomy of a Successful Website

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful websites to see how they're built. It's Mobile Responsive 80% of people use a smartphone daily, according to Google. If your website isn't ready for them, they won't stick around. … [Read more...] about The Anatomy of a Successful Website

The Anatomy of a Successful Blog Post

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful blog posts to see how they're built. What "success" will mean to you depends largely on your audience. Generally, you want to aim for: A consistent number of readers that shows … [Read more...] about The Anatomy of a Successful Blog Post

The Anatomy of a Successful Email

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry … [Read more...] about The Anatomy of a Successful Email

The Anatomy of a Successful Social Media Post

Did you bring your scalpel? We're starting something new here at BizzyWeb. For the next few weeks, I'll be taking a look at successful social media posts, emails, blog posts and websites to narrow in on what makes them work. Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining … [Read more...] about The Anatomy of a Successful Social Media Post

How You’re Annoying Your Customers (Without Realizing It)

For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)

4 Email Content Ideas for Health Professionals [Infographic]

As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out … [Read more...] about 4 Email Content Ideas for Health Professionals [Infographic]

Watch Out for This Tech-Savvy Gmail Phishing Scam

We all know not to open attachments from email addresses we don't recognize, but what if it's from someone we know? Thanks to the latest Gmail phishing scam, you can't even trust a familiar face.  WordPress security tool Wordfence is reporting a wide-scale attack on Gmail users: The way the attack works is that an attacker will send an email to … [Read more...] about Watch Out for This Tech-Savvy Gmail Phishing Scam

How to Find Your Perfect Customer

I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for … [Read more...] about How to Find Your Perfect Customer

Metrosupply.us

Metrosupply.us sells a wide assortment of Office, Janitorial, Food Service and Safety supplies. With such an extensive product list, they needed a powerful eCommerce website. BizzyWeb integrated their new site with their catalogue to cleanly pull information for each of their products. We then organized each item within the new site. The … [Read more...] about Metrosupply.us

4 Videos To Get You Started In Email Marketing

Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys … [Read more...] about 4 Videos To Get You Started In Email Marketing

Short and Miller Marketing, LLC

Short and Miller Marketing, LLC  is a full-service agricultural commodity marketing and brokerage firm. They work across the continental United States with over 30 different ingredients. Short and Miller built up an impressive customer base, but they needed to have a website to broaden their exposure. The website needed to inform visitors about the … [Read more...] about Short and Miller Marketing, LLC

The Fiber Optic Store

The Fiber Optic Store sells fiber optic cables, filaments and illuminators for hobbyists. Customers create star-studded ceilings, twinkling models and illuminated dioramas that they can then showcase on the site. The Fiber Optic Store needed a way to organize these projects more effectively. They also needed more specificity in the store, so that … [Read more...] about The Fiber Optic Store

4 Videos To Kickstart Your Social Media Strategy

"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4 … [Read more...] about 4 Videos To Kickstart Your Social Media Strategy

Venture Chiropractic

 Venture Chiropractic provides chiropractic care and treatment plans for their patients to lead fuller, healthier lives. Their current website was clunky and not as user-friendly as it needed to be. BizzyWeb redesigned their website with the user in mind. The home page provides several areas for engagement and a digestible overview of the … [Read more...] about Venture Chiropractic

Brenda Elsagher: Living and Laughing

Living and Laughing, the website of professional speaker and comedian Brenda Elsagher, needed a revamp. Her old site wasn't fully mobile-responsive and hadn't grown with Brenda as her business grew. Her website had to make it simple for visitors to see what events she offered and to book her online. Brenda also wanted to showcase her books and … [Read more...] about Brenda Elsagher: Living and Laughing

Quick Keys, LLC

Quick Keys, LLC unlocks cars and repairs keys for any make or model. With a service area spanning from Monticello to Hastings and a 24 hour emergency service, Quick Keys responds faster than a dealership. They needed a website that would allow customers multiple ways to communicate with Quick Keys, depending on their problem. BizzyWeb added … [Read more...] about Quick Keys, LLC

Northstar Retail Group

Northstar Retail Group of Marcus & Millichap is an alliance of commercial real estate investment advisors, specializing in the midwest. NRG had a slight presence on Marcus & Millichap's website, but they needed their own site, social media and online marketing. They came to BizzyWeb for a design from the ground up. We started by giving them … [Read more...] about Northstar Retail Group