The new year is all about goal setting, fresh starts and big plans, and email will continue to be an extremely effective marketing tool in 2015. So what goals have you set to use email to its fullest potential? Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you … [Read more...] about What Are Your Email Marketing Goals for 2015?
It should be fairly obvious that some of the pages on your website are more important than others. What’s surprising is how few people actually apply this knowledge to their websites to improve conversions. Implementing a few critical changes has the potential to improve your site dramatically. Every website is different, but generally speaking the … [Read more...] about How to Optimize the 4 Most Important Pages on Your Website
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter … [Read more...] about Will 2015 Be the Year of Hashtag Marketing?
The growth of social media marketing over the past few years has been astounding; the latest estimates show that in five short years, social media use by businesses has grown from 10% to 84%! Using social media to promote your business, products and services has proven itself an effective marketing tactic, but where to start? For best results on … [Read more...] about A Simple Social Media Strategy: Attract, Engage, Convert & Monitor
These days, the customer journey has grown more complex. A report published this week by Google analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. The tool sets benchmarks to help you understand the roles these channels play, so you can better plan … [Read more...] about New Tool from Google Helps Define the Customer Journey to Online Purchase
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this … [Read more...] about Social Media is 10 Years Young
In today's online world, social media advertising is an important component of any strategic marketing plan. You carefully research your keywords, messages and target audience, but are you using a scientific approach to ad design? According to a recent Social Media Examiner article, your senses are bombarded by more than two billion bits of data … [Read more...] about 4 Simple Steps to Improve Your Social Media Advertising