ActionCOACH Metro North

Bizzyweb really understands the technical side and the SEO, as well as understanding how to partner up with other platforms to help get recognized on the web. I look at today’s business climate: everything is online. To me, the most important thing is that you’re coming up in searches.
– Tracy Ford, General Manager, Senior Coach & Presenter

ActionCOACH Metro North provides solutions for business owners. Their business coaching, team trainings, seminars and workshops help businesses grow and thrive. With such a solid toolkit, they needed a website that would quickly convey their brand and prowess. Unfortunately, their current site wasn’t communicating what they needed.

“We wanted our website to represent who ware in our business. The website we had before just didn’t do our brand justice,” said General Manager and Coach Tracy Ford.

The ActionCOACH team needed a website that was both branded and powerful. They needed to show up on the search engines their prospective clients used, and to captivate that audience once they landed on the site.

“We really wanted an all-functioning website that would get us found, to capture leads and to also represent who we were as coaches in our business,” Tracy said.

Because they needed search engine optimization, ActionCOACH came to BizzyWeb. By identifying key words, analyzing the competition and link building, BizzyWeb put together a comprehensive SEO strategy for the new site. Now, the site draws in prospective clients and provides easy avenues for engagement.

“After the website was completed, we had the image that we were looking for,” Tracy said, “Our rankings were on the first page which is, of course, what our goal was.”

The increased traffic from search engines spiked the amount of captured leads. With an engaging contact form, blog, electronic resources and social media integration, the website lets prospective clients get a feel for the business and proactively engage the ActionCOACH team.

“After a few months, we capture[d] not just leads, but we have captured clients to help us actually pay for our website,” Tracy said.

The amount of freedom ActionCOACH has over the website also impressed Tracy.

“Something I like about it is that we have the ability to access our website and make content changes whenever we want to,” Tracy said. “We have control over our website, where some other website companies you have to contact a technician to make changes.”

The finished website conveys a strong brand identity for an outstanding brand.