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Facebook has been online for over a decade, but it remains the go-to social media platform. Facebook business pages let you target your specific markets with targeted content that they care about.
We frequently talk about Facebook and social media marketing in our weekly BizzyWebinars. Below, we’ve rounded up 4 videos to show you how to generate leads and retain customers.
1. Facebook’s Business Design
In 2014, Facebook revamped the layout and features of Facebook business pages. This webinar is an in-depth walkthrough through the new Facebook business pages, which are still the standard through 2016.
“[Facebook] is making the design and the look consistent across every product and service that they feature.”
2. What Makes a Great Social Media Post
This webinar goes over the best practices for various social media networks, with an emphasis on Facebook. Learn how you can get more likes and comments on Facebook.
“With Facebook posts, of course, keep it interesting and target your audience, but then a lot of folks are seeing a ton of results with video now in Facebook posts.”
3. Social Media Advertising
Facebook, as well as other social media networks, is prime ground for paid advertising campaigns. Learn the basics of social media advertising.
“It can be confusing and complex for people to navigate this world of social advertising. You really have to think about the platform and where is your target audience.”
4. Facebook Ad Demographics
Facebook is key for paid content because it lets you dial in on specific audiences. Want to target women in their 50s within 5 miles of your business that like gardening and own a Prius? Facebook lets you dial in on that specificity.
“If you target your ads correctly and if you’re reaching people efficiently, it’s going to stand out more for people because it’s actually going to be something that they’re interested in.”
Want more? Check out our YouTube playlist for social media tips and tricks.
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Need help with your Facebook? Check out our online marketing Buzz Builders programs to see how BizzyWeb can help you create a plan to “Generate Buzz Without Getting Stung!”
