From Facebook to Forbes, the web allows for seemingly endless complexity. When it comes to building your business’s website, however, it’s best to start simple. Almost every business will fall into one or two of only three major categories: B2C, B2B and/or eCommerce. Those acronyms probably look familiar to anyone exposed to online marketing, but what do they mean? And more importantly, what do they mean for your business?
The B2C Website
“B2C” or “business-to-consumer” websites are the bread and butter of online marketing. Companies that target individual customers directly fall are B2C. Your website should position your product/service as the fulfillment to your customer’s (spoken or unspoken) need.
Notable B2C example: Tommy Hilfiger
What you need to know for your B2C website:
The B2B Website
“B2B” or “business-to-business” websites are for companies who offer products and services specifically for businesses. Not sure if your company is B2C or B2B? Ask yourself: is your target customer a specific person or a specific group? Most B2B companies interact with customers who then consult others within their business before making a purchase.
Notable B2B example: General Electric
What you need to know for your B2B website:
The eCommerce Website
The eCommerce website isn’t a wholly unique website type. Instead, it’s combined with either a B2C or B2B website. eCommerce sites let you sell your products directly online. No matter what type of company you run, if you want to sell online, consider an eCommerce site.
Notable B2C eCommerce example: Amazon.com
Notable B2B eCommerce example: Ferguson
What you need to know for your eCommerce website:
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