by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world,
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4 Ways to Make Your Call-to-Action Buttons More Effective
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting
Master Campaigns With These 4 Videos
You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving
4 Videos To Get You Started In Email Marketing
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys
Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special
BizzyWeb Achieves Master Certification with Constant Contact
Jen Meyer, Vice President of Marketing at BizzyWeb, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Meyer has completed a rigorous curriculum
Email Marketing: Finding the Click-Through Sweet Spot
Email marketing continues to be one of the most effective online marketing tools for businesses of all sizes. But what makes a small business customer click on a link when reading an email? Constant Contact® reports that its "latest research reveals the ideal number of images and lines of texts small businesses should include in email marketing
What Are Your Email Marketing Goals for 2015?
The new year is all about goal setting, fresh starts and big plans, and email will continue to be an extremely effective marketing tool in 2015. So what goals have you set to use email to its fullest potential? Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you
5 Ideas for a Profitable Holiday Season
You're right, we haven't even hit Halloween yet, but it really is time to start planning your holiday promotions! We have about 2 months left in the year, and we all want to go out with a bang. Constant Contact published a blog article this month with ideas to make this your best holiday season ever. Here is how to set your holiday promotion