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Marketing

Why You Need Growth-Driven Web Design

Why You Need Growth-Driven Web Design

  2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched,

5 years ago

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

How to Integrate Your Digital and Print Marketing Campaigns

How to Integrate Your Digital and Print Marketing Campaigns

Here's a marketing story for you: let's say you're working in the digital marketing department of your company on a huge promotion and your friend Sarah is in charge of print and working on mailers for the same campaign. You both work tirelessly for a week and have a quick meeting on Friday to compare notes. Horror of horrors: you discover your

5 years ago

Posted In: Buzz Tips, Marketing, News, Social Media

The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that

5 years ago

Posted In: Facebook, Google+, LinkedIn, Marketing, News, PInterest, Social Media, Twitter

How to Clap Back at Trolls (Without Losing Customers)

How to Clap Back at Trolls (Without Losing Customers)

  We’ve all seen it and heard about it – an Internet Troll comments online about a business and tried to take it down in a truly unfair way. There are many businesses that have been “taken down” by Trolls, partially because of the way the business responds online – and then it goes viral. We believe that education about what to do when the

5 years ago

Posted In: Marketing, News, Public Relations

What You Need to Know About GDPR

What You Need to Know About GDPR

You've probably heard about how the General Data Protection Regulation (GDPR) will drastically change the face of the internet, but do you know what you need to do to prepare? What is GDPR? GDPR is the European Union's new regulation on consumer protection, data and cyber protection that will come into effect starting May 25, 2018. GDPR will give

5 years ago

Posted In: Marketing, News, Public Relations, Web Design

Review: Inbound Organization by Dan Tyre and Todd Hockenberry

Review: Inbound Organization by Dan Tyre and Todd Hockenberry

Written by Dave Meyer, President of BizzyWeb You may have noticed a subtle shift in the way B2B companies engage with their clients. The days of “coffee is for closers” and hard-sell tactics are over, along with “smile and dial” canvassing of cold leads. Taking its place is a softer-touch approach of educating clients using online resources:

5 years ago

Posted In: Marketing, News

How to Use the Buyer’s Journey to Land More Sales

How to Use the Buyer’s Journey to Land More Sales

Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in

5 years ago

Posted In: Buzz Tips, Marketing, News

Inbound Marketing in 5 Easy Steps [Infographic]

Inbound Marketing in 5 Easy Steps [Infographic]

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you

5 years ago

Posted In: Blogging, Buzz Tips, Communication, Marketing, News, Social Media

How to Create an Inbound Marketing Strategy

How to Create an Inbound Marketing Strategy

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a

5 years ago

Posted In: Blogging, Constant Contact, Marketing, News

How to Track Digital Marketing ROI

How to Track Digital Marketing ROI

  One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?"   Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital

5 years ago

Posted In: Marketing, News

10 Digital Marketing New Year’s Resolutions to Live By

10 Digital Marketing New Year’s Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You

5 years ago

Posted In: Communication, Marketing, News, Social Media, Video

Digital Marketing Trends to Watch in 2018

Digital Marketing Trends to Watch in 2018

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to

5 years ago

Posted In: Marketing, News, Social Media

What’s Your Digital Marketing IQ? [Quiz]

What’s Your Digital Marketing IQ? [Quiz]

Pop quiz time! Do you have your number 2 pencil and eraser on hand?    Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your

5 years ago

Posted In: Advertising, Buzz Tips, Marketing, News, SEO, Social Media

Why Your Marketing is Scaring Your Customers

Why Your Marketing is Scaring Your Customers

Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that

5 years ago

Posted In: Buzz Tips, Marketing, News, Social Media

Marketing Lessons From Stephen King’s It

Marketing Lessons From Stephen King’s It

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you

5 years ago

Posted In: Buzz Tips, Communication, Marketing, News, Social Media

October 2017 Marketing and Holiday Planning [Infographic]

October 2017 Marketing and Holiday Planning [Infographic]

October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate

5 years ago

Posted In: Buzz Tips, Communication, Constant Contact, Marketing, News

5 Pre-Made Personas to Kickstart Your Digital Marketing

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing

5 years ago

Posted In: Buzz Tips, Communication, Marketing, News, Web Design

How to Create Compelling CTAs [Infographic]

How to Create Compelling CTAs [Infographic]

Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action.    What that

5 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, Web Design

5 Blog Content Writing Hacks

5 Blog Content Writing Hacks

Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply

6 years ago

Posted In: Blogging, Buzz Tips, Communication, Marketing, News

How Do I Know if My Social Media is “Worth It”?

How Do I Know if My Social Media is “Worth It”?

Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product.   Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights

6 years ago

Posted In: Facebook, LinkedIn, Marketing, News, PInterest, Social Media, Twitter

20 Writing Prompts for Quick and Creative Emails

20 Writing Prompts for Quick and Creative Emails

Email marketing: love it or hate it, it's clear that it's a key component to digital marketing success. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But email marketing isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting,

6 years ago

Posted In: Constant Contact, Marketing, News

4 Lessons on Digital Marketing from Wonder Woman

4 Lessons on Digital Marketing from Wonder Woman

In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the

6 years ago

Posted In: BizzyWeb, Buzz Tips, Communication, Marketing, News, Social Media

Why You’re Reaching Fewer People on Facebook

Why You’re Reaching Fewer People on Facebook

Facebook check. 1-2-1-2. Is this thing even on?  Don't worry, you're plugged in - it's Facebook, not you. If you've spent any time on your Facebook Business page, you've shared the frustration of feeling like no one can hear you. Unfortunately, it's true - your posts aren't reaching your entire audience. Why Aren't I Reaching People on

6 years ago

Posted In: BizzyWeb, Buzz Tips, Facebook, Marketing, News, Social Media

4 Secrets for Making Your Emails More Readable

4 Secrets for Making Your Emails More Readable

Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your

6 years ago

Posted In: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News

How to be an Online Marketing Jedi

How to be an Online Marketing Jedi

May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is

6 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO, Social Media

How to Use Email to Boost Your Real Estate Sales [Infographic]

How to Use Email to Boost Your Real Estate Sales [Infographic]

Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that

6 years ago

Posted In: BizzyWeb, Buzz Tips, Communication, Constant Contact, Marketing, News

How Do I Know if My Online Marketing is Working? [Quiz]

How Do I Know if My Online Marketing is Working? [Quiz]

One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask

6 years ago

Posted In: Advertising, Buzz Tips, Marketing, News, SEO, Social Media

The Anatomy of a Successful Email

The Anatomy of a Successful Email

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry

6 years ago

Posted In: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News

4 Email Content Ideas for Health Professionals [Infographic]

4 Email Content Ideas for Health Professionals [Infographic]

As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out

6 years ago

Posted In: BizzyWeb, Buzz Tips, Communication, Constant Contact, Marketing, News

How to Find Your Perfect Customer

How to Find Your Perfect Customer

I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for

6 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, Marketing, News, Social Media, Web Design

How to Get Reviews

How to Get Reviews

You can't afford to ignore online reviews - your customers sure don't. 88% of consumers read reviews to determine the quality of a local business. Before ever picking up the phone, your customers will be searching for your online reviews. If you don't have any, they may not buy. But getting online reviews is a struggle many business owners face.

6 years ago

Posted In: BizzyWeb, Buzz Tips, Facebook, Google+, Marketing, News, Public Relations, Social Media

How to Write Epic Content

How to Write Epic Content

Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There's a reason why stories like

6 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, Communication, Facebook, LinkedIn, Marketing, News, Public Relations, Social Media, Web Design

How to Create Compelling CTAs (Calls-to-Action)

How to Create Compelling CTAs (Calls-to-Action)

Here's a million-dollar question: how do you get people to do what you want them to? It isn't enough to just dump words out into the universe and hope that does something. Whether you're putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that

6 years ago

Posted In: BizzyWeb, Buzz Tips, Marketing, News

How Do I Market When My Business is Boring?

How Do I Market When My Business is Boring?

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website

6 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, Social Media

5 Ways to Rock the Holiday Season

5 Ways to Rock the Holiday Season

You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange.  Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can

6 years ago

Posted In: Advertising, BizzyWeb, Blogging, Buzz Tips, Constant Contact, Marketing, News, Social Media

How to Use Email Marketing Automation, Without Turning Your Subscribers Off

How to Use Email Marketing Automation, Without Turning Your Subscribers Off

Do you want more time in your day? Of course you do. While you're busy juggling all your obligations, it's easy to overlook marketing. Email marketing is one of the easiest and least expensive ways to connect with your audience...but who has the time? That's where email marketing automation comes in. Set it once, then walk away.You don't have time

6 years ago

Posted In: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News

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