A few weeks ago, we told you how to appeal to Gen Xers. Continuing on our generational journey, here's a bit of insight into millennials. This list from Rustin Nethercott of Constant Contact shows the 10 commandments of millennial marketing. Read the full article and nab an infographic here.1. Mobilize Your EffortsIt’s safe to say that mobile
Marketing
60 Ways To Grow Your List in 60 Seconds [VIDEO]
Earlier this week, Dave shared 60 tips for growing your email list. It's a fantastic resource (if we do say so ourselves) but there's only one problem...it's a little long. We decided to give it another try, without any pesky things like "slide transitions" or "pausing to breath" eating up precious time. We try to be efficient. We had to tap into a
6 Dos and Don’ts of Marketing to Generation X
Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame, because Gen Xers are the managers and entrepreneurs. In other words? They're the decision-makers.These folks, aged 35-51, have a monumental influence on the market that isn't being tapped into. Millennials are the
Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]
If you send out regular emails to your customers, you know the frustration of crafting the perfect email and seeing those open rates shoot up...but the click through rates stay at rock-bottom. Once your readers open your email, they don't click on anything. Why is that?The answer is frustratingly simple: you're not giving them something they want
BizzyWeb Receives 2015 Constant Contact All Star Award
BizzyWeb has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their
How to Make Your Website and Email Work Together
It's no secret that we're a little obsessed with Constant Contact. Alright, maybe more than a little obsessed. Can you really blame us? Constant Contact makes it easy to streamline your online marketing with emails, promotions, events, surveys and more. One other important feature of Constant Contact: you can sync it with your website. Today, we're
Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]
by Ryan Pinkham, Constant ContactFirst impressions matter. And when someone opens your email, what they see is going to determine what they do next.Following email design best practices ensures your email looks good and delivers real results.If you’re using an email marketing service like Constant Contact to do your email marketing, you’re in
15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
by Ryan Pinkham, Constant ContactLet’s face it.No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers.But what about your marketing?A tool like email marketing makes it quick and easy to promote
3 Ways to Automate Your Email Marketing this Holiday Season
Bria Sullivan, Constant ContactThe holidays are a busy time for your business.And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly.When it comes to your email marketing, one of the best ways to save time while still driving
5 Ideas to Make This Your Most Profitable Holiday Season Yet
Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five
How a Small Business Made $67,000 from One Cyber Monday Email
Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you
28 Ideas to Jumpstart Your Holiday Email Marketing
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern
Back to Basics: 4 Videos to Watch Before You Build Your Site
The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a
Get to Know WordPress With These 4 Videos
Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context
Email Marketing Myths and Misconceptions
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world,
4 Videos That Will Amp Up Your Online Marketing
Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn't. It isn't as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.We've rounded up 4 videos from our
Master Campaigns With These 4 Videos
You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember
4 Videos To Get You Started In Email Marketing
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys
Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special
Extra! Extra! Dave Meyer Featured in New Business Minnesota
Projecting a great image to your customers is one of the easiest and most cost-effective ways to grow your business. If you use the right tools, you will present your company as a trusted resource and professional solution provider. It can seem daunting to create a professional-looking website, get your social media set up and generating leads, and
BizzyWeb Achieves Master Certification with Constant Contact
Jen Meyer, Vice President of Marketing at BizzyWeb, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Meyer has completed a rigorous curriculum
Email Marketing: Finding the Click-Through Sweet Spot
Email marketing continues to be one of the most effective online marketing tools for businesses of all sizes. But what makes a small business customer click on a link when reading an email? Constant Contact® reports that its "latest research reveals the ideal number of images and lines of texts small businesses should include in email marketing
5 Hot Trends for 2015: Which Will Benefit Your Business?
by Susan Solovic, Constant Contact Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I — or anyone else — publish an “X Number of 2015 Trends” article is not important by itself. Any value lies in
What Are Your Email Marketing Goals for 2015?
The new year is all about goal setting, fresh starts and big plans, and email will continue to be an extremely effective marketing tool in 2015. So what goals have you set to use email to its fullest potential? Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you
New Tool from Google Helps Define the Customer Journey to Online Purchase
These days, the customer journey has grown more complex. A report published this week by Google analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. The tool sets benchmarks to help you understand the roles these channels play, so you can better plan
Social Media is 10 Years Young
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this
Hot off the Presses! Dave Meyer Featured in New Business MN
This just in - Dave Meyer writes about how to Land More Sales in the August edition of New Business Minnesota! Dave talks about how marketing smarter online helps you to get the customers you want. The key is... Well, you should really read the article! To read the full article, just click on the image of the cover!
Tips For Creating Your Facebook Marketing Plan
Does it seem like there is no rhyme or reason to what people “like”, engage in, and click on in Facebook? Online marketing should be executed just like any marketing plan, in a well-thought out and strategic way. So, in an effort to help you use your time as efficiently as possible, we wanted to share some information we got from an Info-graphic
Buzz Builders Webinar for 12/5: Strategic Planning Special
Have a question about this Webinar? You can leave it below under "Speak Your Mind," tweet to hashtag #BuzzBuilders, or email sales@bizzyweb.com. Is your business strategy out of focus? On this week’s FREE Buzz Builders Webinar we'll cover strategies to help you and your business succeed. On Wednesday, December 5th at noon, our special guest Julie
Buzz Builders for 11/21: LinkedIn Company Pages for Business
Online connectivity is more important than ever and it's the most efficient way to get the word out about your business. LinkedIn is one of the best online social tools for B2B sales, and there have been a TON of new changes in the past few weeks to LinkeIn Company Pages! So take a break from door knocking and join us at noon this Wednesday 11/21
Buzz Builders for 11/14 : Online Advertising
Watch the event above, and if you have a question please leave it at the bottom of this post under "Speak Your Mind!" No matter how many hits your beautiful new site gets... it won’t help if you don’t show your customer how to buy from you or find out more. In this week’s FREE Buzz Builders webinar (register link) we’ll cover online advertising.
This Week at BizzyWeb: Network-A-Palooza
BizzyWeb has a full week, and we hope to see you at one of our events this week! Follow each link/click the image to go to registration and other details. Come and join us to learn more about generating buzz without getting stung! Small Business Minnesota Expo: Want to know relevant and useful information in areas like banking insurance, design,
Project the Right Image with a Professional Website and Social Media
The following is reprinted from the April 2012 issue of New Business Minnesota. For a full copy of the articles, download this PDF or click the image to the right. Use These Simple Tips to Get the Customers You Want. Projecting the right image to your customers is one of the best ways to gain their trust and business. If you use the right tools,