Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern
Communication
Back to Basics: 4 Videos to Watch Before You Build Your Site
The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a
Get to Know WordPress With These 4 Videos
Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context
Email Marketing Myths and Misconceptions
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world,
4 Ways to Make Your Call-to-Action Buttons More Effective
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting
4 Videos That Will Amp Up Your Online Marketing
Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn't. It isn't as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.We've rounded up 4 videos from our
Master Campaigns With These 4 Videos
You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember
4 Videos To Get You Started In Email Marketing
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys
Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special
Extra! Extra! Dave Meyer Featured in New Business Minnesota
Projecting a great image to your customers is one of the easiest and most cost-effective ways to grow your business. If you use the right tools, you will present your company as a trusted resource and professional solution provider. It can seem daunting to create a professional-looking website, get your social media set up and generating leads, and
BizzyWeb Achieves Master Certification with Constant Contact
Jen Meyer, Vice President of Marketing at BizzyWeb, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Meyer has completed a rigorous curriculum
Email Marketing: Finding the Click-Through Sweet Spot
Email marketing continues to be one of the most effective online marketing tools for businesses of all sizes. But what makes a small business customer click on a link when reading an email? Constant Contact® reports that its "latest research reveals the ideal number of images and lines of texts small businesses should include in email marketing
6 Ways to Promote Your Next Event
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration,
5 Hot Trends for 2015: Which Will Benefit Your Business?
by Susan Solovic, Constant Contact Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I — or anyone else — publish an “X Number of 2015 Trends” article is not important by itself. Any value lies in
BizzyWeb Expands with Acquisition of Tech Nick Creative
FOR IMMEDIATE RELEASE CHAMPLIN, MN, February 11, 2015 – BizzyWeb, a leading web design and digital marketing strategy agency, announced today the acquisition of Tech Nick Creative’s web hosting and design business. The growth-focused acquisition bolsters BizzyWeb’s position as a leading web design and digital marketing agency in the Minneapolis-St.
What Are Your Email Marketing Goals for 2015?
The new year is all about goal setting, fresh starts and big plans, and email will continue to be an extremely effective marketing tool in 2015. So what goals have you set to use email to its fullest potential? Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you
New Tool from Google Helps Define the Customer Journey to Online Purchase
These days, the customer journey has grown more complex. A report published this week by Google analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. The tool sets benchmarks to help you understand the roles these channels play, so you can better plan
Social Media is 10 Years Young
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this
5 Ideas for a Profitable Holiday Season
You're right, we haven't even hit Halloween yet, but it really is time to start planning your holiday promotions! We have about 2 months left in the year, and we all want to go out with a bang. Constant Contact published a blog article this month with ideas to make this your best holiday season ever. Here is how to set your holiday promotion
Hot off the Presses! Dave Meyer Featured in New Business MN
This just in - Dave Meyer writes about how to Land More Sales in the August edition of New Business Minnesota! Dave talks about how marketing smarter online helps you to get the customers you want. The key is... Well, you should really read the article! To read the full article, just click on the image of the cover!
BizzyWeb Named Finalist for 2014 Business Excellence Awards
Minneapolis web design company, BizzyWeb, has been named a Finalist at the 2014 Business Excellence Awards announced recently by ActionCOACH, the world’s number one business coaching firm, the company sponsoring the event. The Business Excellence Awards honor the “best of the best” results in small and medium sized businesses from around the world,
Tips For Creating Your Facebook Marketing Plan
Does it seem like there is no rhyme or reason to what people “like”, engage in, and click on in Facebook? Online marketing should be executed just like any marketing plan, in a well-thought out and strategic way. So, in an effort to help you use your time as efficiently as possible, we wanted to share some information we got from an Info-graphic
Land More Sales by Marketing Smarter Online
The following is reprinted from the August 2013 issue of New Business Minnesota. For a full copy of the articles, download the PDF. Land More Sales by Marketing Smarter Online “Work smarter, not harder” is a common mantra in small and new businesses. Now more than ever, online marketing can help you do more with less time, money and energy – you
Buzz Builders Webinar for 12/5: Strategic Planning Special
Have a question about this Webinar? You can leave it below under "Speak Your Mind," tweet to hashtag #BuzzBuilders, or email sales@bizzyweb.com. Is your business strategy out of focus? On this week’s FREE Buzz Builders Webinar we'll cover strategies to help you and your business succeed. On Wednesday, December 5th at noon, our special guest Julie
Buzz Builders for 11/21: LinkedIn Company Pages for Business
Online connectivity is more important than ever and it's the most efficient way to get the word out about your business. LinkedIn is one of the best online social tools for B2B sales, and there have been a TON of new changes in the past few weeks to LinkeIn Company Pages! So take a break from door knocking and join us at noon this Wednesday 11/21
Creating an Integrated Web and Social Solution: A Case Study
The following is reprinted from the October 2012 issue of New Business Minnesota. For a full copy of the articles, download this PDF or click the image to the right. Creating an Integrated Web and Social Media Solution to Replace a Company’s Weak Web Design Randy Smith, owner of Randy’s Electric, knew his company’s website needed work. And he
Buzz Builders for 11/14 : Online Advertising
Watch the event above, and if you have a question please leave it at the bottom of this post under "Speak Your Mind!" No matter how many hits your beautiful new site gets... it won’t help if you don’t show your customer how to buy from you or find out more. In this week’s FREE Buzz Builders webinar (register link) we’ll cover online advertising.
Buzz Builders for 10/24: Ask a Lawyer: Dealing with unhappy clients
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we're giving you a chance to “Ask a Lawyer” about pressing issues on the web and social media. Erin Swanson with E.S. Swanson law will cover how to deal with complaints on social networks. In today's social world, your reputation is everything, and you need to keep close tabs on
Buzz Builders for 9/5: Ask a Lawyer – Posting Images
This week on our FREE Buzz Builders webinar (at noon on Wednesday) is what we like to call the “Ask a Lawyer” segment. Erin Swanson from ES Swanson Law will help us with the legalities of posting images on the web. Also featured: A great tool for posting FREE images on the web, PhotoPin.com, and how to use PhotoPin with your WordPress
Buzz Builders for 8/1: Ask a Lawyer – Top 3 Legal Pitfalls of Social Media
This week on our FREE Buzz Builder Webinar is what we like to call the "Ask a Lawyer" segment. Dave will go over the three most common pitfalls of social media. Using social media within your business can be tricky so this webinar will give you some helpful advice on steering clear of any legal issues. Like always, bring questions for the Q &
This Week at BizzyWeb: Network-A-Palooza
BizzyWeb has a full week, and we hope to see you at one of our events this week! Follow each link/click the image to go to registration and other details. Come and join us to learn more about generating buzz without getting stung! Small Business Minnesota Expo: Want to know relevant and useful information in areas like banking insurance, design,
Visit BizzyWeb at the Small Business Resource Expo: Tuesday, May 8
Want to know relevant and useful information in areas like banking insurance, design, web development, marketing, printing, social media, direct mail, accounting and more for your small business? Stop by and visit BizzyWeb at the Small Business Expo! On Tuesday, May 8 at the Earle Brown Heritage Center 50 Business to Business exhibitors will share
BizzyWeb to Speak at Pledge to Grow 2012 Event: Wednesday, May 9
BizzyWeb has joined with AccelerateMN as a panelist and sponsor of the 'Take the Pledge & Grow by One in 2012" event on Wednesday, May 9. The event promises to increase your bottom line and help Minnesota move to the top in business. BizzyWeb’s Dave Meyer will be on the panel for the “Optimizing Your Online Presence” breakout session. Dave
FREE Buzz Builders Webinar for Wednesday, Apr. 11: Google+
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we’re covering Google+. We will talk about what Google+ is, why it is useful for your business, describe the features it offers, and any other questions you may have about Google's new network. Dave will also be speaking in person later this week about Google+ for fun and profit.
Project the Right Image with a Professional Website and Social Media
The following is reprinted from the April 2012 issue of New Business Minnesota. For a full copy of the articles, download this PDF or click the image to the right. Use These Simple Tips to Get the Customers You Want. Projecting the right image to your customers is one of the best ways to gain their trust and business. If you use the right tools,