Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial
4 Videos To Kickstart Your Social Media Strategy
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your
The Ultimate Guide to Growing a Massive Email List
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it
4 Tips for Click-Worthy Emails
Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the
Cyberbullying: Protect Yourself, Your Family and Your Business
What You Should Know About Cyberbullying Online, safety is key. You browse the internet with anti-virus programs, avoid suspicious email attachments and guard your personal information. But a quick click away or a program can’t protect you from the greatest online threat: cyberbullying. But what should you do when you encounter it? Here are a few
4 Simple Steps to Creating Landing Pages that Convert
It is easy to get dazzled by latest marketing tools and techniques. You stay current on all the latest innovations from the marketing world and attempt to implement everything you’ve learned on your landing pages at once. This is a huge mistake. Using new techniques is good, but you shouldn’t blindly follow every new trend that surfaces. A recent
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing
12 Changes That Will Impact Your SEO Strategy
Written by Young Entrepreneur Council (YEC), published on HubSpot Blogs SEO is a moving target that can really affect your business. This means that as a startup founder, you need to be prepared to make your strategy work no matter what Google enforces. We asked 12 entrepreneurs what trends they have noticed in the past year and how they have
Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank
What’s New for Facebook? Notable Notes from Facebook F8 2015
Facebook F8 is an annual conference for developers creating products and services for the world's biggest social network. For the rest of us, it is a sneak peek of the cool new things we can expect to see from Facebook in the upcoming year. This year's conference included a number of notable announcements that made one thing clear: Facebook is
SEO Strategies to Boost Your Business
With continuous updates to mysterious and complicated algorithms, SEO has changed significantly over the years. It's no longer enough to load up a page with a bunch of keywords and wait for your page rank to climb. That just doesn't work anymore. Check out this handy infographic created by digital marketing guru Neil Patel for a quick breakdown of
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter
A Simple Social Media Strategy: Attract, Engage, Convert & Monitor
The growth of social media marketing over the past few years has been astounding; the latest estimates show that in five short years, social media use by businesses has grown from 10% to 84%! Using social media to promote your business, products and services has proven itself an effective marketing tactic, but where to start? For best results on
Social Media is 10 Years Young
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this
4 Simple Steps to Improve Your Social Media Advertising
In today's online world, social media advertising is an important component of any strategic marketing plan. You carefully research your keywords, messages and target audience, but are you using a scientific approach to ad design? According to a recent Social Media Examiner article, your senses are bombarded by more than two billion bits of data
3 Social Media Online Tools Use Can Use To Educate Your Prospects
Are you wondering what the best strategy is to be seen as an expert in your field? The days of the pushy used car salesmen are over. Many small business owners have had a lot of success in educating their clients to prove their expertise. This blog covers 3 online tools you can use to consistently educate your clients and
3 Easy Steps To Blocking Annoying Facebook Content
Has your Facebook feed become clogged with content you just don't care about? Many Facebookers personalize their newsfeed so that only people and businesses they care about show up, making it a custom newspaper. However, if left to its own devices, Facebook feeds can get crowded. Here's how to customize your Facebook feed. Newsfeeds can get jam
Tips For Creating Your Facebook Marketing Plan
Does it seem like there is no rhyme or reason to what people “like”, engage in, and click on in Facebook? Online marketing should be executed just like any marketing plan, in a well-thought out and strategic way. So, in an effort to help you use your time as efficiently as possible, we wanted to share some information we got from an Info-graphic
Social Media: The Danger Of Allowing Your Platforms To Become A Ghost Town
Do you ever have an exceptional customer service experience at a company and later seek them out via social media to connect with them? You’d like to share your experience on their page, but when you find it, there are two likes and there hasn’t been a post for over a year. After reading this blog, you’ll understand the dangers of allowing your
Buzz Builders for 10/31 : Facebook Company Pages
Does Facebook have you spooked? In this week's FREE Buzz Builders webinar we'll cover how to create and optimize your Facebook Company Page to better reach your target audience and gain new customers! Updating your social media channels is an important part of your business because staying current is key in your marketing strategy. We will show a
FREE Buzz Builders Webinar for 8/15: Social Media Strategy
This week's FREE Buzz Builders Webinar will be focused on setting up a social media strategy. We will cover how to create an effective plan to create more business for your company and more customer/client interaction. Having a strategy is important for the success of your campaigns. Note: This Event will be held via Google Plus Hangout. Please
Buzz Builders for 7/18: Local Review Sites: Foursquare, Yelp and Facebook
In this week's FREE Buzz Builders Webinar on Wednesday, July 18, Dave will be talking about local review sites such as Foursquare, Yelp and Facebook. He will cover the benefits of using each social media channel within your business and give a tutorial on how to use them. Come with questions for the Q & A portion of the webinar! Also check out
FREE Buzz Builders Webinar for Wednesday, May 30: Updating Your Facebook Page
In this week's FREE Buzz Builders webinar we will talk about updating your Facebook Company Page. Updating your social media channels is important because staying current is key in your marketing strategy. We will show a live demo on how to create an ad campaign, edit tabs, and set your username. Don’t miss out tomorrow, put it in on your calendar!
FREE Buzz Builders Webinar for Wednesday, May 16: Social Media Strategy
“He who fails to plan, plans to fail.” In a world full of social media channels it is so important to make sure you know what exactly you want to accomplish within social media. Setting a social media strategy is key if you want any difference in your business. This week’s FREE Buzz Builders we will talk about how to set up a social media strategy
Client Updates: Facebook Publishing Error
Web developers/designers like BizzyWeb have a love/hate relationship with Facebook. We love the platform. We love what Facebook can do and how it helps connect people to each other and to businesses. We love that the tools Facebook makes available are largely easy to use and easy for our customers to work with. However, we don't like that Facebook
FREE Buzz Builders Webinar for Wednesday, Apr. 25: Facebook Timeline Tips
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we will be covering Facebook Timeline, and how to use Facebook’s new company page format to proactively engage your clients and customers. If you don’t know what tabs do, or how to setup your cover photo, or even how to highlight posts to draw customers in, this week’s Buzz Builders
Project the Right Image with a Professional Website and Social Media
The following is reprinted from the April 2012 issue of New Business Minnesota. For a full copy of the articles, download this PDF or click the image to the right. Use These Simple Tips to Get the Customers You Want. Projecting the right image to your customers is one of the best ways to gain their trust and business. If you use the right tools,
Social Media Event with ActionCoach on Monday, Apr. 9
Want to learn more about how to build a social media plan to generate buzz about your business? ActionCOACH MetroNorth invites you to ActionCLUB: Social Media The event will be held on Monday, Apr. 9 from 6:00 p.m. to 8:30 p.m. in Ramsey, MN. View the map for directions. Dave Meyer will speak about how tools like LinkedIn, Twitter and Facebook can
FREE Buzz Builders Webinar for Wednesday, Apr. 4: Facebook Timeline for Marketing
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we’re covering how to use Facebook Timeline for marketing! This is a great time to ask any questions you may have encountered with the new Timeline format. Click here to get some quick tips on Facebook for marketing! Also check out our Buzz Builders LinkedIn Group. Have a topic
Facebook Timeline for Marketing
The new Facebook Timeline format has changed the way companies and brands market themselves. We are living in a very visual era and it's only natural that Facebook change its format to be more visual as well. According to a recent study by Simple Measured, a social media analytics compiler, there is a drastic increase in user engagement when