by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your
Social Media
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank
What’s New for Facebook? Notable Notes from Facebook F8 2015
Facebook F8 is an annual conference for developers creating products and services for the world's biggest social network. For the rest of us, it is a sneak peek of the cool new things we can expect to see from Facebook in the upcoming year. This year's conference included a number of notable announcements that made one thing clear: Facebook is
6 Ways to Promote Your Next Event
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration,
5 Questions to Simplify Your Marketing and Help You Reach Your Goals
by Ryan Pinkham, Constant Contact Let’s face it — marketing isn’t always as simple as we’d like. While you probably know all about the different tools that are out there, and have likely experimented with different strategies for reaching new customers — it can still be difficult to come up with a plan that works for you. Some days you may
SEO Strategies to Boost Your Business
With continuous updates to mysterious and complicated algorithms, SEO has changed significantly over the years. It's no longer enough to load up a page with a bunch of keywords and wait for your page rank to climb. That just doesn't work anymore. Check out this handy infographic created by digital marketing guru Neil Patel for a quick breakdown of
Create the Perfect Offer: 4 Questions You Need to Ask First
by Ryan Pinkham, Constant Contact Today, there are a number of new ways businesses can run special offers that just a few years ago would have seemed impossible. This is great news for small business owners looking to grow their business and increase foot traffic throughout the entire year. But, it also introduces some new questions that need to be
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter
A Simple Social Media Strategy: Attract, Engage, Convert & Monitor
The growth of social media marketing over the past few years has been astounding; the latest estimates show that in five short years, social media use by businesses has grown from 10% to 84%! Using social media to promote your business, products and services has proven itself an effective marketing tactic, but where to start? For best results on
New Tool from Google Helps Define the Customer Journey to Online Purchase
These days, the customer journey has grown more complex. A report published this week by Google analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. The tool sets benchmarks to help you understand the roles these channels play, so you can better plan
Social Media is 10 Years Young
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this
4 Simple Steps to Improve Your Social Media Advertising
In today's online world, social media advertising is an important component of any strategic marketing plan. You carefully research your keywords, messages and target audience, but are you using a scientific approach to ad design? According to a recent Social Media Examiner article, your senses are bombarded by more than two billion bits of data
3 Social Media Online Tools Use Can Use To Educate Your Prospects
Are you wondering what the best strategy is to be seen as an expert in your field? The days of the pushy used car salesmen are over. Many small business owners have had a lot of success in educating their clients to prove their expertise. This blog covers 3 online tools you can use to consistently educate your clients and
Twitter Users – Real or Not?
If you have a Twitter account, you probably know most of the people following you but there may also be a few on your list who you've never heard of or met. Twitter is infested with bots: automated, fake accounts that flood the social media network by re-posting content from websites. These bots feed people links and information in an effort to
Blogging for Business – Learn How on 7/23!
Bummer. You missed this week's live broadcast. Fortunately, you can still watch the archive video above. Join us next week live on the webinar, or in person at our headquarters for the next BizzyWebinar workshop! Blogging is one of the most important things you can do to raise your website's rankings and increase traffic. Both of which will result
Buzz Builders for 4/2: Google Tools for Collaboration
Sorry you missed our LIVE broadcast! You can still stream the video above to catch up on what's new in Google Tools and don't forget to join us next week on Buzz Buidlers! It has never been more important to have the ability to be mobile in business. Google knows this and has built a suite of tools for mobile business solutions. This week on Buzz
3 Easy Steps To Blocking Annoying Facebook Content
Has your Facebook feed become clogged with content you just don't care about? Many Facebookers personalize their newsfeed so that only people and businesses they care about show up, making it a custom newspaper. However, if left to its own devices, Facebook feeds can get crowded. Here's how to customize your Facebook feed. Newsfeeds can get jam
5 Social Metrics And How To Track Them
Social media is an important part of business; this has become a well-known fact over the past 5 years. What isn’t exactly common knowledge, though, is how to track growth on different social channels. It sounds like an overwhelming and time-consuming task, but after reading this blog you’ll be ready to track your social presence. According to a
Buzz Builders for 2/19: Twitter
Sorry you missed the LIVE broadcast! Join us again next week for the next Buzz Builders Webinar at NOON CT! You’ve probably seen them everywhere on TV commercials and your favorite shows – little codes with a pound sign in front of them. Those codes are called “hashtags,” and they’re used on social networking site Twitter to chat about topics in
Are You Doing These 12 Things To Grow Your Online Presence?
One of the biggest challenges our clients run into when updating their websites and strengthening their online presence is creating content. Whether it’s writing a blog or the actual text for their website, writer’s block is all too common. Thankfully there’s plenty of help out there to guide you through writing your own content. We’ve all been
How To Use A Google Authorship Link To Get Found On The Web
We all have the same goal in the online world: get found on Google. Even more importantly, to end up on page one in online searches. There are a plethora of ways to end up at the top of a Google search, but the best way is to interact on the web via Google’s products; one of which being Google Authorship. Google Authorship makes your posts feel
Tips For Creating Your Facebook Marketing Plan
Does it seem like there is no rhyme or reason to what people “like”, engage in, and click on in Facebook? Online marketing should be executed just like any marketing plan, in a well-thought out and strategic way. So, in an effort to help you use your time as efficiently as possible, we wanted to share some information we got from an Info-graphic
2 Ways To Use LinkedIn Showcase Pages To Grow Your Business
If your business focuses on business-to-business sales, it’s likely LinkedIn is an important tool in your business tool belt. However, there may be one product or service you offer that tends to be your “bread and butter”, but you don’t want it to take up your entire LinkedIn business page. That’s why LinkedIn rolled out with Showcase Pages. In
Buzz Builders Webinar for 12/4 – Twitter
Join us LIVE now! You can also join our interactive session on Google+ to be able to ask questions and get live tech support after the broadcast. You’ve probably seen them everywhere. On TV, commercials and your favorite shows. Little codes with the pound sign in front of them. Those little codes are called hashtags and they are used on the social
3 Google+ Updates To Photos And Hangouts You’ll Be Interested In
When BizzyWeb heard about some recent updates to Google+, we got really excited. We regularly use Google+ and their hangout feature for team meetings and our weekly Buzz Builders calls held every Wednesday at noon. Some features are immediately obvious, but if you’re like us, you went in search for some of the hidden features meant to make life a
Image Copyright: How To Avoid Infringement
When creating content on the web, one question we come across often is image copyright. With it being so easy to right click and save any old image found on the Internet, it may seem appropriate to use it for your purposes. This post is all about using copyrighted images for your own use and what to watch out for so you don’t run into trouble
Social Media: The Danger Of Allowing Your Platforms To Become A Ghost Town
Do you ever have an exceptional customer service experience at a company and later seek them out via social media to connect with them? You’d like to share your experience on their page, but when you find it, there are two likes and there hasn’t been a post for over a year. After reading this blog, you’ll understand the dangers of allowing your
5 Reasons Why You Should Upgrade To WordPress 3.6 Oscar
Are you wondering about how to increase traffic to your website? To get people visiting, coming back, and spending more time on your site, these days it’s all about media content. WordPress has made it easier than ever to produce media-rich blogs by making their newest version WordPress 3.6 “Oscar” available to the world to download. In this
Buzz Builders Webinar for 3/13/13 – Blogging Basics
If you’re going to write your own blog or even write your own website content, there’s more to it than copying text from in your hard-copy brochure. There are right and wrong ways to quote other websites, linking standards, and rules for grammar on the web. And you need to write so your content gets found on the web and is useful to your readers.
Buzz Builders Webinar for 12/12/12: Writing Content for Websites
Have a question? Leave it below by scrolling to the bottom and posting under "Speak Your Mind" - or Tweet to #BuzzBuilders, or send an email to sales@bizzyweb.com! Writing content for the web is different than writing for print. If you're going to write your own blog or website content, there's more to it than copying text that's written in your
FREE Buzz Builders Webinar @ noon CT for 11/28: Pinterest Business Pages
Pinterest is an incredibly popular new social network, and this month businesses have been officially invited to pin along with new Pinterest business pages! In this week's Buzz Builder webinar, learn how to setup your new Pinterest Business page and use it to start driving traffic to your website for real results. We'll show you how to convert
Buzz Builders for 11/21: LinkedIn Company Pages for Business
Online connectivity is more important than ever and it's the most efficient way to get the word out about your business. LinkedIn is one of the best online social tools for B2B sales, and there have been a TON of new changes in the past few weeks to LinkeIn Company Pages! So take a break from door knocking and join us at noon this Wednesday 11/21
Buzz Builders for 10/31 : Facebook Company Pages
Does Facebook have you spooked? In this week's FREE Buzz Builders webinar we'll cover how to create and optimize your Facebook Company Page to better reach your target audience and gain new customers! Updating your social media channels is an important part of your business because staying current is key in your marketing strategy. We will show a
Buzz Builders for 10/24: Ask a Lawyer: Dealing with unhappy clients
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we're giving you a chance to “Ask a Lawyer” about pressing issues on the web and social media. Erin Swanson with E.S. Swanson law will cover how to deal with complaints on social networks. In today's social world, your reputation is everything, and you need to keep close tabs on
Buzz Builders for 10/17 – Social Media Strategy…What tools do you really need?
In a world full of social media channels, it is so important to make sure you know what exactly you want to accomplish within social media. Setting a social media strategy is key if you want any difference in your business. This week’s FREE Buzz Builders we will talk about how to set up a social media strategy that is right for your business. As
Buzz Builders for 10/10 – The How To’s of Google Plus
This week’s FREE Buzz Builders Webinar features Ben Theis from Google. Ben will offer behind-the-scenes information and tips on Google, and this month he’ll focus on Google Plus, Google’s new social media tool. We'll go over some simple How To's such as: Google Plus Overview How to set up an event Google Hangouts on Air How Google relates to your