- This event has passed.
How Do I Do Content?
July 12, 2017 @ 12:00 pm - 1:00 pmFree
Sorry you missed the live webinar, but here’s the recording to catch you up!
Content. It’s the currency of the web. It’s not just writing for writing’s sake, it’s ensuring that you stay visible in all digital mediums of the Internet. No pressure!
Content is not only writing blogs, email and social media posts. It’s also writing for your web pages, adding calls-to-action, and creating downloadable content that can help you to be known as the subject matter expert in your field – the person people go to for answers and help with their needs. It affects your search engine rankings, your clicks back to your website, how your clients view and see you when they get to your website, as well as communicating out relevant messages.
So, how do you do it? What is relevant? How do you get your audience to be engaged, to click, to do what you want them to do?
Join us for this BuzzCast to learn:
- Text vs. images and video – when to use each
- How to ensure your content is engaging and effective
- Where to find great content to reuse, and how to curate properly
- How to use an editorial calendar and battle writer’s block
It doesn’t have to be hard, it just needs to be effective. Learn the ways to do it from two people who do it every day (and have for longer than they want to admit)!
Michelle Hanson is our Director of Buzz Builders, and she manages all of our digital marketing programs here at BizzyWeb. She has been in Marketing Communications for over 25 years with companies like West Group, Hallmark, Smead Manufacturing as well as BizzyWeb. She has helped all of these companies achieve their marketing goals by focusing on the customers who will be reading content, as well as strategically putting together plans for each company she has worked for.
Dave Meyer, President of BizzyWeb will be your presenter for this event. Dave has over 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave was named 2016 Entrepreneur of the Year by the Twin West Chamber of Commerce, and is a Master-Certified Authorized Local Expert for Constant Contact. Dave’s passion for helping businesses with their marketing has led to BizzyWeb helping hundreds of clients Generate Buzz Without Getting Stung!