Digital Marketing Trends for Small Businesses

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of he areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

The trends we’ll discuss will be:

• Digital marketing – it can no longer be ignored
• Content marketing – it’s more important than ever
• Targeting + Segmentation = Personalization
• Mobile (experience and advertising)
• Beyond big data – make decisions

Trygve Olsen, BizzyWeb’s Director of Buzz Development, has a wealth of experience in digital marketing after running his own business for five years, servicing both national organizations and helping to grow local businesses.  Trygve has extensive experience in website development, branding, organic SEO, special event management, SMS marketing and email marketing.  He has been a solution provider for Constant Contact in the Twin Cities since 2010, has been an Authorized Local Expert since 2011 and in 2013 and 2014 was named a Constant Contact All-Star.

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