Want to Increase Your Lead-to-Conversion Ratio?

Lead funnels are a critical piece of any inbound marketing strategy. Once you start driving traffic to your site, you need to actively engage those leads and nurture them through the conversion process.

Optimizing a lead funnel takes work, but the payoff is well worth the effort. Join Dave Meyer, President of BizzyWeb, as he discusses ways to improve and optimize customer touchpoints, from the prep work that goes into creating buyer personas and mapping user journeys, all the way through measuring the effectiveness of specific marketing tactics.