Online, your business must stay relevant to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks.
In a Growth-Driven Web Design approach, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey. It’s a three-step, ongoing process:
- Strategy: Develop overall goals for the site to measure success.
- Launch Pad: A functional, but slightly more minimal, site that’s launched in 1-3 months.
- Continuous Improvement: The site is continuously updated and modified, using feedback from the goals set in step 1.
In many ways, GDD is a vast improvement over traditional web design. Let’s break down the difference:
1. Better ROI
The core of GDD is the strategy with clear goals. When you have defined goals vs. just a vague “we want more business,” it becomes infinitely easier to track ROI to make sure you’re getting your money’s worth.
2. It Moves a Lot Faster
A traditional design takes 6-12 months and often runs into delays and waiting. Traditional web design tries to shove web design and improvement into a limited timeframe. With Growth-Driven Web Design, you spread the work over several months. Because you’ll be improving the site later, you can launch a new site much more quickly (within just 1-3 months).
3. Your Site is More Flexible
Because Growth-Driven Web Design is focused on meeting your goals, it has a much more flexible approach than standard web design. GDD encourages experimentation and trying different things to find something that sticks.
4. It Keeps Your Website Modern
One of the biggest challenges with traditional web design is that the internet continues to evolve while your website (more or less) stays stagnant. In traditional design, you only hang onto a website for a few years before it becomes outdated and it’s time for another redesign. With GDD, you’re constantly improving based on user behavior.
5. It Takes a Proactive Approach to Problem Solving
Your website host will make sure your website is up and running and will solve any technical issues that arise, but they won’t be able to give you feedback on how your site is performing. Are your forms getting filled out? Are people bouncing off your site quickly? These are the types of data GDD looks for and actively transforms the website to improve your results.
6. Better Reporting
Again, because GDD is focused on reaching the specific goals you set, accurate and detailed reporting is key. GDD goes beyond just looking at page views to look at user behavior and engagement. Using a tool like HubSpot, you can dive into analytics and learnings to fully understand your website performance.
7. Improved User Experience
GDD’s entire methodology is based on user behavior. It focuses on reaching your goals by giving your users a streamlined, easy approach. GDD prioritizes things like site speed, user interface improvements and mobile experience to ensure that your site is a crowd pleaser.
8. It’s Personalized to the User
Growth-Driven Web Design begins by creating buyer personas – fictionalized representations of your ideal customers. Through GDD, you create an experience based on your user. For example, a persona that prefers phone calls over filling out forms would respond positively to a website where a phone number is front-and-center on the homepage.
9. It Compliments Your Marketing
GDD’s methodology is a lot closer to marketing methodology than it is traditional web design. Because of this, a Growth-Driven Web Design website integrates more seamlessly into a digital or inbound marketing strategy.
10. Boost Conversions
The most important of all: GDD improves your number of conversions over traditional web design. Since the site is constantly evolving and adapting to your users’ desires, they’re more likely to fill out online forms or make a conversion. The ultimate goal of your website is to generate more business, and Growth-Driven Design strives to get you the most leads and conversions by continuously optimizing websites for your users.
Traditional web design is simply outdated. Growth-Driven Web Design is a proactive, adaptive strategy to web design that keeps your website fresh and functional. Instead of just settling for “good enough,” wouldn’t you rather have a website that delivers awesome results?
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Get Better Results with Growth-Driven Web Design – Free eBook
Growth-Driven Web Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over Growth-Driven Web Design and what you need to know to get started.
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