The growth of social media marketing over the past few years has been astounding; the latest estimates show that in five short years, social media use by businesses has grown from 10% to 84%! Using social media to promote your business, products and services has proven itself an effective marketing tactic, but where to start? For best results on social media you need clear objectives and an organized strategy – you need a plan! Here is a simple 4-step strategy to get you started.
First, you must attract users to your social media profiles. This is the widest part of your social sales funnel, and you want your content to appeal to as many people as possible. Your goal here is to get prospects to pay attention to you.
Now that you have your prospects’ attention, you have to engage with them. Find out what their problems are and provide them with practical solutions. Establish yourself as an authority within your industry by answering questions and delivering value.
Once you’ve engaged with prospects, you want to convert them into customers. Content for these users can become more sales oriented, but should still be tailored to that audience to maximize conversion rates.
Finally, be sure to monitor your social sales funnel and customer conversion rate, paying attention to key metrics, failures and successes along the path. Use these key metric findings to gauge social effectiveness and continuously fine tune your plan.
The infographic shown to the right, courtesy of Shark Communications, lays out the 4-step strategy in an easy-to-digest image.
Putting together the right marketing strategy is essential for online success. BizzyWeb’s Buzz Builders online marketing services can help your company to generate leads, optimize your site, promote your products or retain your customers. Get started today with a FREE BUZZ Report to see what you’re doing well, where you have room for improvement and how BizzyWeb can help you create a plan to get REAL results!