• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get Started
Support
Call us
Email Us
BizzyWeb | Minneapolis Web Design & Digital Marketing

BizzyWeb | Minneapolis Web Design & Digital Marketing

The Best Choice for Digital Marketing in Minnesota

  • Services
    • Growth-Driven Web Design
    • Digital Marketing
    • Inbound Marketing
  • Portfolio
  • About
    • About Us
    • Our History
    • Our Team
    • Tools We Use
  • Events
  • BizzyNews
  • Contact
  • Get Started
  • Support
You are here: Home / News / Facebook is Changing Their Algorithm (Again): What You Need to Know
Call us
Find BizzyWeb

Facebook is Changing Their Algorithm (Again): What You Need to Know

3 years ago

Reading Time: 2 minutes

Facebook is Changing Their Algorithm HeaderImage

If you haven’t heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg’s Facebook page, but here are the highlights:

The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

…

Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

What does this mean for business pages? Well…

Less Focus on Reach, More Focus on Engagement

These changes are going to prioritize meaningful interactions such as comments and shares over views. Facebook’s Head of News Feed Adam Mosseri has said that Facebook will be weighing long comments more than short comments.

Promoting Facebook Content, Not Outside Content

This change will devalue external links – links to blog posts, news, etc. To what extent they’ll be devalued is unclear, but we know that they’ll take less priority in the feed.

Short Videos Are Out, Long Videos are In

We’ll likely see fewer promoted videos and more live videos that encourage engagement in the newsfeed. Instead of pumping out short, snappy videos focus on longer-form videos that provide value.

In short, if you’ve fallen into a rhythm of posting same-y content, you’ll need to drastically re-evaluate your strategy. The main takeaway from these changes is you need to inspire discussion on your content, not just views and likes. 

* * *

Find Out How to Use Social Media Analytics to Improve Your Digital Marketing!

Sprout Social and BizzyWeb have created a guide showing what social media analytics can look like within Sprout Social, and how to use them effectively. This 52-page guide will show you what reports are important to look at, and how you can use the information to guide your digital marketing so that your social media can work smarter for you.

Download Our Social Media Reporting Analytics Guide

Need Digital Marketing or Web Design help? Our Buzz Builders Online Marketing programs will get you found online. And if you’re looking at a new website, our Minneapolis Web Design programs create beautiful and functional websites that get results. Click here to get started.

Author: Jena Felsheim Filed Under: Facebook, News, Social Media Tagged: facebook, facebook algorithm, facebook business, Social Media

Related News

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

2 years ago

Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic.

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

2 years ago

Hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth using growth hacking.

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

2 years ago

For those considering a Growth-Driven Design program, here is how you can convince your boss it's a worthy investment. 

Footer

Services

  • Digital Marketing
  • Inbound Marketing
  • Growth-Driven Web Design
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Web Design
  • Brand Strategy
  • Website Hosting

Resources

  • Tutorials
  • Webinar Archive
  • Events
  • Client Area
  • Careers

Follow Us

Find Us

11190 Commerce Dr N
Minneapolis, MN 55316

612.424.9990

Keep In Touch

Subscribe to BizzyNews for the latest trends in Web Design, Inbound Marketing and Digital Marketing. Join over 5,000 people who receive our free monthly tips.

Partners

Copyright © 2021 · Minneapolis Web Design by BizzyWeb All Rights Reserved | Privacy Policy | Terms & Conditions | Log in