Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

On November 18, Fantastic Beasts: The Crimes of Grindelwald will be released and mark the latest entry in a decades’-long cultural powerhouse. Few things have generated the lasting impact Harry Potter has, in no small part due to some clever marketing. Your business might not spawn 10 movies and billions of dollars (sorry) but you can still nab success by mirroring some of the successful strategies of Harry Potter.

Hone Your Brand

One of the most brilliant successes of Harry Potter is how it took root in social consciousness. Even someone who has never read the books or seen the films can recognize key elements from the books, like a lightning-shaped scar, a magic wand or Quiddich. The iconic nature of the Harry Potter world shows just how important branding is for any business. Knowing who you are and how you present yourself to the world is the first step in making your brand memorable.

Know Your Audience

The Harry Potter books may have been written with children in mind, but a good majority of fans are adults. J.K. Rowling knew the power of universal themes like love, justice and triumph, and used these elements in her story to create something that would appeal to a wider group of people. Before you do any marketing, it’s important to have a clear picture of your intended audience. In marketing, we call these personas – or fictionalized representations of your ideal customers. Creating personas will help you find a voice and path for all your marketing efforts.

Tap into the Power of Inbound

One of the reasons why the Harry Potter series took off was word-of-mouth. Readers became fans who spread the popularity of the books and created online communities. At one point, Harry Potter didn’t even need to market itself the fans were producing so much buzz. Instead of telling people why they should care about your brand, turn them into believers with inbound marketing. Inbound marketing is a methodology of marketing that flips the traditional marketing model to provide engaging content (like the Harry Potter books) that will bring customers to you.

You may not be able to cast spells or fly on a broom, but you can take these lessons from The Boy Who Lived to make your marketing into magic.

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Make Magic with Digital Marketing

BizzyWeb’s digital marketing programs include fully-integrated solutions for content marketing, search engine optimization (SEO), pay per click advertising, social media marketing and email marketing. No two companies are the same. Their strategies shouldn’t be either. Our programs are completely customized to meet your unique needs. We work with you to build a custom strategy that engages your clients.

Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).