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When was the last time you made any major improvements to your website?
Did your last redesign consider what your users wanted to find?
Since your last redesign, have your leads dwindled down to almost nothing?
User-Centered Web Design
of SMB owners intend to invest in a new website in 2017
(Ironpaper)
of companies say their top challenge is generating web traffic and leads
(HubSpot)
of companies say their top priority is converting leads to customers
(HubSpot)
of people say a website’s design is the #1 factor in deciding the credibility of the business
(Blue Corona)
of companies will increase focus on customer experience and metrics
(Temkin Group)
Your website is your biggest marketing asset, so treat it like your #1 salesperson.
If your website was your #1 salesperson, would you send them away to an expensive, 6-month long training course and then just put them behind a desk and hope for the best? No.
You’d provide them with a foundation and goals, and then invest in continued training, mentoring and feedback based on his or her performance. In the long run, continuous behavior-based improvements will build better results.
Why should your website be any different?
Traditional web design is broken – here’s why:
Old Way
-
- High up-front dollar and time investment
- Process often runs late and over budget
- Built on opinions
- Forgotten after launch
New Way
-
- Launch a great, yet smaller, site quickly
- Process on time and within budget
- Continuously make impactful improvements based on user data
- Cost spread out over smaller monthly investment
User-Centered Design is not only easier on your team and wallet. Continuous updates and improvements to your website will keep your customers coming back for more. It starts with launching a small “launch pad website” that is built based on your customer personas and buyer’s journey. We then track users’ actions when they visit your site and make additions, changes and improvements based on that information.
Better Results with Continuous Improvement
User-Centered Design will take your website to the next level by improving over time, giving your customers what they’re looking for without draining your internal resources. Using data to make decisions is less risky in the long run, and with your website continually making minor changes your customers will want to come back for more.
Even better, add a Digital Marketing program to drive even more people to your website, increase the amount of leads you receive, and grow your business faster.
If you decide you prefer traditional web design, we still do that in select cases too.
There are 3 phases where we work “Collaboractively” with you from start to finish:
1Strategy
Develop an understanding of how your website can solve problems for your users.
- Business and website goals
- User experience(UX) research
- Jobs to be done
- Fundamental assumptions
- Buyer Personas
- Journey mapping
- Global strategy
- Brainstorm wishlist
2Launch Pad
Quickly build a website that is better than what you have today, but isn’t a final product. Rather, your launch pad is the foundation to grow, optimize and build from.
- Customize an acceleration approach
- Running sprint workshops
- Effective content development
- Investing in internal efficiencies
3Continuous Improvement
With a launch pad website live and collecting data, you can start identifying high-impact actions you can take to grow your business.
