Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personasĀ are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)