Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that … [Read more...] about How to Create Compelling CTAs [Infographic]
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How to Optimize the 4 Most Important Pages on Your Website
It should be fairly obvious that some of the pages on your website are more important than others. What’s surprising is how few people actually apply this knowledge to their websites to improve conversions. Implementing a few critical changes has the potential to improve your site dramatically. Every website is different, but generally speaking the … [Read more...] about How to Optimize the 4 Most Important Pages on Your Website