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It's no secret that we're a little obsessed with Constant Contact. Alright, maybe more than a little obsessed. Can you really blame us? Constant Contact makes it easy to streamline your online marketing with emails, promotions, events, surveys and more. One other important feature of Constant Contact: you can sync it with your website. Today, we're … [Read more...] about How to Make Your Website and Email Work Together
online marketing
12 Warning Signs Your Website Redesign Could End In Catastrophe
It's a story we hear too often from our clients: they spent thousands of dollars on a brand-new website only to find out that they can't edit it, or it's not mobile-responsive or Google has flagged it as malware. That money is gone, and now they're left with an unusable website and the prospect of wasting even more money trying to make it … [Read more...] about 12 Warning Signs Your Website Redesign Could End In Catastrophe
The What, When, and Who of Successful Emails [Infographic]
Jason Fidler, Constant ContactHere at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and … [Read more...] about The What, When, and Who of Successful Emails [Infographic]
15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
by Ryan Pinkham, Constant ContactLet’s face it.No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers.But what about your marketing?A tool like email marketing makes it quick and easy to promote … [Read more...] about 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
5 Ideas to Make This Your Most Profitable Holiday Season Yet
Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five … [Read more...] about 5 Ideas to Make This Your Most Profitable Holiday Season Yet
How a Small Business Made $67,000 from One Cyber Monday Email
Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a … [Read more...] about How a Small Business Made $67,000 from One Cyber Monday Email
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you … [Read more...] about Make Google Work For You With These 4 Videos
28 Ideas to Jumpstart Your Holiday Email Marketing
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern … [Read more...] about 28 Ideas to Jumpstart Your Holiday Email Marketing
Back to Basics: 4 Videos to Watch Before You Build Your Site
The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a … [Read more...] about Back to Basics: 4 Videos to Watch Before You Build Your Site
10 SEO Mistakes You Can Avoid [Infographic]
Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these … [Read more...] about 10 SEO Mistakes You Can Avoid [Infographic]
Get to Know WordPress With These 4 Videos
Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context … [Read more...] about Get to Know WordPress With These 4 Videos
Email Marketing Myths and Misconceptions
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, … [Read more...] about Email Marketing Myths and Misconceptions
4 Ways to Make Your Call-to-Action Buttons More Effective
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting … [Read more...] about 4 Ways to Make Your Call-to-Action Buttons More Effective
4 Videos That Will Amp Up Your Online Marketing
Online marketing is a strange new beast. Customers expect their online advertising to behave a certain way, and become frustrated and unresponsive when it doesn't. It isn't as simple as transferring your print marketing into an email newsletter – you need to build your online marketing strategy from the ground up.We've rounded up 4 videos from our … [Read more...] about 4 Videos That Will Amp Up Your Online Marketing
Master Campaigns With These 4 Videos
You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving … [Read more...] about Master Campaigns With These 4 Videos
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
Facebook Announces ‘Dislike’ Button In Development
Over the years, Facebook has proven its ability to really understand its audience. While we appreciate Facebook's commitment to our wants and needs, there's one thing that's always been missing: the Dislike button. Because really, we can't like everything all the time, right?After years of refusal, Facebook recently announced that the … [Read more...] about Facebook Announces ‘Dislike’ Button In Development
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...] about Top Four SEO Trends for 2015
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...] about Increase Your Web Traffic with SEO for Your Images
4 Videos To Kickstart Your Social Media Strategy
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4 … [Read more...] about 4 Videos To Kickstart Your Social Media Strategy
Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line. In this new Marketing Prof's article, research writer Ayaz Nanji breaks down a recent report from Adestra on the best and worst performing words to use in your email subject lines.The report was based on data from more than 3 billion … [Read more...] about Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
Ryan Pinkham, Constant Contact When it comes to growing your email list, it’s hard to beat the exposure your website can provide.Think about it — why do people visit your website?In most cases, it’s to learn more about you, your business, and the products and services you have to offer.Many of these people will navigate to your website directly, … [Read more...] about Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
The Ultimate Guide to Growing a Massive Email List
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have … [Read more...] about The Ultimate Guide to Growing a Massive Email List
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
4 Tips for Click-Worthy Emails
Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase … [Read more...] about 4 Tips for Click-Worthy Emails
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...] about Optimize “Old” Blog Posts to Maximize Search Results
4 Simple Steps to Creating Landing Pages that Convert
It is easy to get dazzled by latest marketing tools and techniques. You stay current on all the latest innovations from the marketing world and attempt to implement everything you’ve learned on your landing pages at once. This is a huge mistake. Using new techniques is good, but you shouldn’t blindly follow every new trend that surfaces. A recent … [Read more...] about 4 Simple Steps to Creating Landing Pages that Convert
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...] about 10 Simple SEO Mistakes to Avoid
Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but … [Read more...] about Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO
Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special … [Read more...] about Create the Perfect Offer: 4 Questions You Need to Ask First
BizzyWeb Achieves Master Certification with Constant Contact
Jen Meyer, Vice President of Marketing at BizzyWeb, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Meyer has completed a rigorous curriculum … [Read more...] about BizzyWeb Achieves Master Certification with Constant Contact
Email Marketing: Finding the Click-Through Sweet Spot
Email marketing continues to be one of the most effective online marketing tools for businesses of all sizes. But what makes a small business customer click on a link when reading an email? Constant Contact® reports that its "latest research reveals the ideal number of images and lines of texts small businesses should include in email marketing … [Read more...] about Email Marketing: Finding the Click-Through Sweet Spot
