Straight from the horse’s mouth, some general tips for SEO. Good stuff!
Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.
Official Google Webmaster Central Blog: Google’s SEO Starter Guide
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