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Measuring Your Marketing
October 28, 2015 @ 12:00 pm - 1:00 pm
Sorry you missed today’s BizzyWebinar! You can watch the recording on YouTube below:
After the broadcast, we will have the video both in our BizzyWebinar Archive, and on our YouTube Channel so that you can view it at your convenience.
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How to use reports and analytics to evaluate your marketing campaigns.
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
You’ll learn:
- How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Dave Meyer, President of BizzyWeb will be your presenter for this webinar. Dave has over 20 years of experience in media relations and internal communications and has presented online marketing topics to thousands of people across the US and Canada. Being a Constant Contact ALE combined with his experience with BizzyWeb, Dave has the tools to help every business succeed with their online marketing endeavors.
