Brandjten & Kluge has been a manufacturer of print finishing equipment since 1919. They had a website, but it was several years old and very cumbersome to edit. One of the biggest issues Kluge faced was the sheer amount of information needed on their site. They sell a host of printing products and parts. Many of their customers repeatedly visit their site to watch video tutorials on how to use their press, technical information and finish capabilities.
The biggest challenge was structuring their product pages to showcase all the information without overwhelming their visitors. Many of their potential clients view their website on a smart phone or iPad during trade shows and so mobile responsively was just as important. We created a fully custom layout for their product pages that used tabs to separate out all their content.