Basics of Digital Marketing: Getting Started and Creating Content

BizzyWeb is presenting at the Hennepin County Library’s Entrepreneur Expo! For full details about the Entrepreneur Expo, and to register, please scroll to the bottom of the event description.

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. 

The number of possibilities can feel overwhelming. This session will help make sense of the noise. We’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like:

• Goals and objectives
• What a “campaign” is and what to write about and offer in that campaign
• Simple but powerful tips for how to get your messages opened and read, shared and socially visible
• Great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
• What to say and how to say it

Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”  So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.

Trygve Olsen, BizzyWeb’s Director of Buzz Development, has a wealth of experience in digital marketing after running his own business for five years, servicing both national organizations and helping to grow local businesses. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, SMS marketing and email marketing.  He has been a solution provider for Constant Contact in the Twin Cities since 2010, has been an Authorized Local Expert since 2011 and in 2012, 2013, 2014 and 2015 won awards for creative works.

BizzyWeb’s presentation will be from 1 – 2pm during the workshop sessions. See the full agenda and registration below!

Register Today!

Build your small business skills and find support and inspiration with expert speakers, panels and workshops, exhibitors and more!

This is a free event. Light lunch will be served.

9-9:30 a.m. Registration

9:30-10:30 a.m.

Welcome: Karen Francois, Assistant Commissioner for Economic Equity & Opportunity, Minnesota Department of Employment and Economic Development

Keynote speaker: Dr. Denise E. Williams, Metropolitan State University, Associate Professor of Entrepreneurship and Organizational Behavior and CEO of the DEW Consulting Group LLC

10:45-11:45 a.m. Choose from four panel discussions

• Creative Capital
• Taking Your Idea from Patent to Production
• Alternative Structures: Nonprofits, Social Enterprise, Cooperatives
• Minimize Risk and Set Up Your Business for Success

11:45 a.m.-1 p.m.

• Lunch
• Visit exhibitors
• Open computer lab staffed with volunteers to help you establish your businesses social media presence
• Professional photographer who will take headshots free of charge

1-2 p.m.  Choose from three workshops

• Everything You Need to Know about Importing and Exporting
• Fill in the Blanks of Your Business Plan: Getting Started with Research
• Basics of Digital Marketing: Getting Started and Creating Content

2-3 p.m.

• Visit exhibitors
• Open computer lab staffed with volunteers to help you establish your businesses social media presence
• Professional photographer who will take headshots free of charge

Dr. Denise E. Williams, PhD, MBA, Associate Professor at Metropolitan State University in Entrepreneurship and Organizational Behavior and CEO of the DEW Consulting Group LLC, is an innovative educator, researcher, transformative coach, and entrepreneur. Her research specializes in factors influencing the success of entrepreneurship, as well as the relationship between the entrepreneurial mindset and well-being. Dr. Williams was chosen as Minnesota’s 2017 Veteran’s Small Business Champion for her groundbreaking “Build Your Dream” conference at Metro State University designed to foster entrepreneurship among women veterans.

Register to the Entrepreneur Expo Today!