Sorry you missed the webinar – click the video below to watch the recording!

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How to set up a lead funnel that will actively convert

The #1 job for most marketing teams is getting the sales team more leads. You need to know how to drive traffic to your site, engage the right leads, get those leads into the right funnel, and “warm them up” for your sales team.

This goes beyond knowing the demographics of your target market and their search keywords. It goes beyond advertising to that target market. Did you dive into the deep end of their persona? Do you know what they’re looking for at each stage of their journey to purchase? Do you know how much research they’ll be doing prior to reaching out? Once they show interest, how can you get them really interested in your company’s services instead of just “kicking tires”?

Setting up an inbound marketing lead funnel takes some time up-front, but saves you time in the long run – and your sales team will be happy because you’ll be sending them pre-qualified, interested prospects.

In this webinar we will talk about:

• Creating a Buyer Persona
• Knowing your Buyer’s Journey
• What actions should be in your “Lead Funnel”
• Marketing to get leads into the funnel
• How to measure if your marketing is working

Dave Meyer, President of BizzyWeb will be your presenter for this event. Dave has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave is a public speaker for Google, was named 2016 Entrepreneur of the Year by the Twin West Chamber of Commerce, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications.  Dave’s passion for helping businesses with their marketing has led to BizzyWeb helping hundreds of clients Generate Buzz Without Getting Stung!