Campaigns That Drive Action: Events & Registrations

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

• Types of events, goals for events, a quick note on charging or not and events as part of the Engagement Marketing Cycle
• Promoting the event
• Making the most of an online registration tool, with best practices focused on what information to ask for on the registration form, social proof, payment and donation options
• Post-event actions, including review of statistics and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Dave Meyer, President of BizzyWeb will be your presenter for this webinar. Dave has over 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave was named Entrepreneur of the Year for 2016 by the Twin West Chamber of Commerce, and is a Master-Certified Authorized Local Expert for Constant Contact.  Dave’s passion for helping businesses with their marketing has led to him helping hundreds of BizzyWeb clients Generate Buzz Without Getting Stung!

Register Today!