SCORE South Metro Presentation: Campaigns that Drive Action: Events & Registration

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Attendees of this presentation will learn:

• The different types of event you might run
• Setting a goal for your event
• Promotion of your event (including a sample promotional timeline and activities)
• Set up an effective online registration process
• Post-event activities you can’t forget

As this session is being held over the lunch hour, you are welcome to bring a bag lunch for the event.

BizzyWeb is partnering with SCORE to deliver this presentation to you! Trygve Olsen, Director of Buzz Development, has a wealth of experience in digital marketing after running his own business for five years, servicing both national organizations and helping to grow local businesses.  Trygve has extensive experience in website development, branding, organic SEO, special event management, SMS marketing and email marketing.  He has been a solution provider for Constant Contact in the Twin Cities since 2010, has been an Authorized Local Expert since 2011 and in 2013 and 2014 was named a Constant Contact All-Star.

Register today!