Zeroing in on Your Customer and Their Journey

How do you find the right people to sell to? If your answer is “we sell to everyone” – it’s time to rethink your strategy. Has casting your net as far and as wide as possible brought in the quality leads you were hoping, or just a lot of dead-end calls?

Instead of shouting to everyone in the world and hoping one person shouts back, speak directly to your perfect customer. Finding your target market is easiest by creating buyer personas. These fictionalized persons represent your real, existing customers to help you find more people like them.

Once your buyer persona is created – ask yourself: what process do your clients go through to make their decision to purchase from you? Do you know the specific steps they take? What hurdles they encounter?

Many companies don’t actually know what their buyer’s journey is. Getting good leads is only half the battle – you also have to make sure your processes fit with their decision-making journey so those leads turn into actual sales.

In this webinar, we will go over the four stages of the Buyer’s Journey:

• Awareness
• Consideration
• Decision
• Delight

Once you know your client, and their journey, writing directly to their challenges and how you can solve them makes it much more personal to them. And more likely for them to purchase.

Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing.   He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.

Join us for this webinar where we show you how to create Buyer Personas & their Journey for your market!