Landing pages are a great way to highlight your products, services or promotions, but how they are constructed is key to getting good results. This infographic lays out what needs to be in place for landing pages to work well for you.
There are 3 top takeaways from these ABC’s of Landing Pages:
- G: Have just one goal in mind – this will help you with everything from content to call-to-action. Make sure you completely understand and can communicate what you want your customer to do.
- U: Understanding your customer ideal – make sure you explain to them concisely how you can solve their problems. Your customers want to know that you feel their pain and can help them.
- A: Analytics, without them you’re lost! Make sure you can measure how many people go to your page, and how many of them click on your call to action! Without knowing that, how do you know how your landing page performed for you?