How to set up a lead funnel that will actively convert

The #1 job for most marketing teams is getting the sales team more leads. You need to know how to drive traffic to your site, engage the right leads, get those leads into the right funnel, and “warm them up” for your sales team.

This goes beyond knowing the demographics of your target market and their search keywords. It goes beyond advertising to that target market. Did you dive into the deep end of their persona? Do you know what they’re looking for at each stage of their journey to purchase? Do you know how much research they’ll be doing prior to reaching out? Once they show interest, how can you get them really interested in your company’s services instead of just “kicking tires”?

Setting up an inbound marketing lead funnel takes some time up-front, but saves you time in the long run – and your sales team will be happy because you’ll be sending them pre-qualified, interested prospects.

In this webinar we will talk about:

• Creating a Buyer Persona
• Knowing your Buyer’s Journey
• What actions should be in your “Lead Funnel”
• Marketing to get leads into the funnel
• How to measure if your marketing is working

Your speaker will be Trygve Olsen, BizzyWeb’s Director of Business Development, who has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing.  He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.