Deciding when to post new content to social media channels can be a bit of a guessing game. “Never post on a Friday or Monday,” say some. “Post content first thing Monday morning so people see it right away when they get to work,” say others. It seems everyone has an opinion on the optimal day and time for best results.
We were excited to discover that TrackMaven has produced a series of data-driven reports outlining the most effective content creation and distribution strategies for Twitter, Instagram, Facebook, blogs and email. Even better, they’ve compiled the data into one comprehensive cheat sheet!
And surprise…the most popular days and times that brands post content to various marketing channels aren’t necessarily the most effective. The research shows the most effective days and times (i.e., with the highest engagement level) to post are:
Instagram: The most effective day is Monday and the most effective time is between 8 AM and 9 AM.
Email: The most effective day is Thursday, and the most effective time is between 2 PM and 5 PM.
Facebook: The most effective day is Sunday, and the most effective time is between 12 AM and 1 PM.
Twitter: The most effective day is Sunday, and the most effective time is between 10 PM and 11 PM.
Blogs: The most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.
All times are EDT.
About the research: The data came from a research series released last year by TrackMaven, including a Twitter report (based on 1.7 million tweets from 1,423 brand accounts), blog report (1.2 million posts from 4,618 brands), email report (93,000 emails from 2,000 email lists), Instagram report (accounts of Fortune 500 companies), and Facebook report (1.5 million from nearly 6,000 brand pages).
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