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Facebook, I'd like you to meet inbound. I think you two will really hit it off. Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better … [Read more...] about How to Use Facebook Ads with Inbound Marketing
Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)
Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in. Many marketers are too intimidated to try video for themselves. They think online video demands … [Read more...] about Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)
The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that … [Read more...] about The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
Facebook is Changing Their Algorithm (Again): What You Need to Know
If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your … [Read more...] about Facebook is Changing Their Algorithm (Again): What You Need to Know
The Facebook Mom Problem
If you spend a lot of time on Facebook, you've probably noticed how it feels smaller and smaller. Are you seeing the same 10 posts multiple times a day, and only seeing a few people on your feed? It's not just you: a side effect of Facebook's targeted algorithm is that it narrows your view. This is particularly frustrating for business owners, … [Read more...] about The Facebook Mom Problem
10 Social Media Fails (And What You Can Learn From Them)
We all enjoy a good online train wreck. That is - as long as you aren't the one at its center. Learn by example - these brands paid for their social goofs, so you can avoid them in the future. Pssst: Want to increase your social media results from marketing? Click here! Rhode Iceland Tourism When you think glaciers and volcanoes, does "Rhode … [Read more...] about 10 Social Media Fails (And What You Can Learn From Them)
How Do I Know if My Social Media is “Worth It”?
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...] about How Do I Know if My Social Media is “Worth It”?
How NOT to Respond to Negative Reviews
It's no secret how important online reviews are to businesses - 88% of customers rely on them to decide whether or not to do business with a local company. But many business owners are so laser-focused on getting reviews that they don't consider responding to reviews. It's inevitable - if you're actively soliciting reviews, you're going to get a … [Read more...] about How NOT to Respond to Negative Reviews
How Much Time Do People Spend on Social Media? [Infographic]
We all do it: in line at the grocery store, lying in bed at night, during your lunch break, on the toilet - you might even be doing it now. Mindlessly checking your social media networks has become an ingrained habit for most of us. Whether your poison is Facebook, Twitter, LinkedIn, YouTube or something else, if you're like most people you spend … [Read more...] about How Much Time Do People Spend on Social Media? [Infographic]
How You’re Annoying Your Customers (Without Realizing It)
For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)
2017 Social Media Image Size Guide [Infographic]
New year, new selfies. 2017 is here and social media isn't going anywhere. Considering that 90% of the information transmitted to the brain is visual, social media is more important than ever. Start this year off right by making sure all your social media images are primed to pop. Below is our 2017 social media size guide. Remember to save this … [Read more...] about 2017 Social Media Image Size Guide [Infographic]
How to Get Reviews
You can't afford to ignore online reviews - your customers sure don't. 88% of consumers read reviews to determine the quality of a local business. Before ever picking up the phone, your customers will be searching for your online reviews. If you don't have any, they may not buy. But getting online reviews is a struggle many business owners face. … [Read more...] about How to Get Reviews
10 Worst Social Media Fails of 2016
Schadenfreude is the German word for "pleasure derived by someone from another person's misfortune." There are few situations more ripe for Schadenfreude than social media fails. Tweets can be deleted, but screencaps are forever. We're looking back at the worst social media fails of 2016, with tips on where they went wrong. We don't want any of you … [Read more...] about 10 Worst Social Media Fails of 2016
Which Social Network Is Right For My Business? [Quiz]
![Which Social Network Is Right For My Business? [Quiz]](https://dev.bizzyweb.com/wp-content/uploads/2016/09/sm-right-featured-300x185.png)
Are you ready to take your business social? With all the choices out there, it's hard to know which social media network to start with. Cut through the chatter with the quiz below and find which network you should start with. Don't see the quiz? Click here. The Top 5 Social Networks:Facebook is the largest social network for a good reason. This … [Read more...] about Which Social Network Is Right For My Business? [Quiz]
5 Social Media Tips for the Trades
Show of hands: who set up their social media, posted a couple of times and then never returned?Don't worry - we get it. You're trying to run your business. And you may be thinking: "What do I even talk about?" It's easy to look to big brands with their flashy videos and professional photos and get discouraged. But here's the thing: you … [Read more...] about 5 Social Media Tips for the Trades
The Ultimate Social Media Image Size Guide [Infographic]
A picture is worth a thousand retweets. When Facebook and Twitter first launched, they were text-only and word-heavy. Now, virtually every social network has become more and more streamlined and picture-friendly. Pictures dominate social networks and consistently see more engagement.We’ll say it straight out: if your images aren’t optimized for … [Read more...] about The Ultimate Social Media Image Size Guide [Infographic]
The Top 3 Takeaways From Facebook’s New Friends>Business Algorithm
They're at it again. Just when you think you've started to understand how the Facebook algorithm works, they go and change it. This Wednesday Facebook announced that they were shaking up the News Feed once again – and this time, business pages are taking a hit.The new algorithm will be prioritizing users friends' content above any business, news or … [Read more...] about The Top 3 Takeaways From Facebook’s New Friends>Business Algorithm
4 Strategies for Facebook Live
Only one month after launching, Facebook Live has already cemented itself as more than just "the next big thing." It's clear that video streaming is here to stay, and is only going to continue to furiously grow in the months moving forward. Why do you need to take note? Facebook Live is a powerful way to share your brand's personality and story. … [Read more...] about 4 Strategies for Facebook Live
4 Facebook Tips for Nonprofits
You know your cause. You know your supporters. But how to reach them? Facebook is an authentic and simple way to connect directly with your audience. This February, Facebook launched a brand-new site aimed at nonprofits. We've rounded up the top 4 tips from Facebook to take your nonprofit's page to the next level.1. Optimize Your PageIf your … [Read more...] about 4 Facebook Tips for Nonprofits
What and How Often Should You Post on Social Media? [Infographic]
by Azure Collier, Constant ContactWhen I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.One of the things I hear most often is “What should I post on social media and when should I post it?”That’s why we created this cheat sheet.In this cheat sheet, … [Read more...] about What and How Often Should You Post on Social Media? [Infographic]
Five Facebook Advertising Features You Haven’t Tried Yet
As 2016 marches on, now is the perfect time to re-strategize your social media campaigns. You've probably tried Facebook advertising already, but have you tried video ads? Did you know you can pinpoint-target a specific market (say, women in their 40s who drive a Prius and watch detective shows)? Mike Bird and Webbiquity highlight five Facebook … [Read more...] about Five Facebook Advertising Features You Haven’t Tried Yet
Dive Into Facebook With These 4 Videos
Facebook has been online for over a decade, but it remains the go-to social media platform. Facebook business pages let you target your specific markets with targeted content that they care about. We frequently talk about Facebook and social media marketing in our weekly BizzyWebinars. Below, we've rounded up 4 videos to show you how to generate … [Read more...] about Dive Into Facebook With These 4 Videos
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Facebook Announces ‘Dislike’ Button In Development
Over the years, Facebook has proven its ability to really understand its audience. While we appreciate Facebook's commitment to our wants and needs, there's one thing that's always been missing: the Dislike button. Because really, we can't like everything all the time, right?After years of refusal, Facebook recently announced that the … [Read more...] about Facebook Announces ‘Dislike’ Button In Development
4 Videos To Kickstart Your Social Media Strategy
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4 … [Read more...] about 4 Videos To Kickstart Your Social Media Strategy
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...] about 10 Simple SEO Mistakes to Avoid
Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but … [Read more...] about Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO
New Research Pinpoints The Best Days and Times to Post Content [Infographic]
Deciding when to post new content to social media channels can be a bit of a guessing game. "Never post on a Friday or Monday," say some. "Post content first thing Monday morning so people see it right away when they get to work," say others. It seems everyone has an opinion on the optimal day and time for best results. We were excited to … [Read more...] about New Research Pinpoints The Best Days and Times to Post Content [Infographic]
What’s New for Facebook? Notable Notes from Facebook F8 2015
Facebook F8 is an annual conference for developers creating products and services for the world's biggest social network. For the rest of us, it is a sneak peek of the cool new things we can expect to see from Facebook in the upcoming year. This year's conference included a number of notable announcements that made one thing clear: Facebook is … [Read more...] about What’s New for Facebook? Notable Notes from Facebook F8 2015
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter … [Read more...] about Will 2015 Be the Year of Hashtag Marketing?
BizzyWebinar for 6/4: Facebook Design Changes
We are LIVE on Buzz Builders! Join us on Google Plus for an interactive session and to take advantage of our Q&A tool to ask questions. Facebook’s new design for business pages is finally rolling out! The new design is much cleaner and looks similar to the new timeline design for personal pages. The main changes include: Timeline has been … [Read more...] about BizzyWebinar for 6/4: Facebook Design Changes
Buzz Builders for 5/3: Facebook
Bummer. You missed our live broadcast. But no worries! You can still watch the archive video above and don't forget to join us next week either online or in person at our fancy new digs in Champlin. See you next week! Facebook is growing up. The social media giant announced a number of new initiatives at their annual F8 conference this week. Among … [Read more...] about Buzz Builders for 5/3: Facebook
