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If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...] about How to Get More Traffic to Your Website
SEO
How to Improve Your SEO with Growth-Driven Web Design
Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...] about How to Improve Your SEO with Growth-Driven Web Design
10 Inbound Marketing Analytics to Watch
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with … [Read more...] about 10 Inbound Marketing Analytics to Watch
Why Search Intent Optimization is as Important as SEO
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that … [Read more...] about Why Search Intent Optimization is as Important as SEO
SEO: Expectations vs Reality
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing … [Read more...] about SEO: Expectations vs Reality
How Google Ranks Websites
Ever wonder exactly how Google analyzes every website and ranks it? Behind their incredibly complex (and secret) algorithm are a few surprisingly basic tenants that dictate all website rankings. Google recently shared their approach to search engine optimization (SEO) on their Think With Google blog, and it's a great time to make sure your … [Read more...] about How Google Ranks Websites
What the Most Searched Words of 2018 Tell Us About Consumers in 2019
While the rest of the country waits for the ball to drop on New Year's Day, we at BizzyWeb anxiously await another end-of-the-year-event: Google's Most Searched Words. Each year, Google looks back at the top search trends and we couldn't be more excited. Besides being really, really cool (in our professional opinion) the top searched terms tell us … [Read more...] about What the Most Searched Words of 2018 Tell Us About Consumers in 2019
Why You Should Use Topics, Not Keywords
Conventional wisdom says if you want to rank on Google, you need to focus on keywords. But is that really the case anymore? Are keywords still important? The truth is that Google is shifting away from keywords and toward topics. What Are Keywords? Keywords are exactly what they sound like - key words that you want to rank for on Google. For … [Read more...] about Why You Should Use Topics, Not Keywords
How to do Keyword Research (And Why It Matters)
How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's … [Read more...] about How to do Keyword Research (And Why It Matters)
A Quick & Simple Guide to Google’s New Marketing Platform
We love Google because they're constantly innovating and evolving. We also hate Google because they're constantly innovating and evolving. As soon as you get comfortable with an interface, Google rolls out a new update. It's a complicated relationship. In their continued efforts to streamline marketing, Google recently revamped their entire … [Read more...] about A Quick & Simple Guide to Google’s New Marketing Platform
Tips for Ranking Locally in Minneapolis
Ranking locally is a struggle, no matter your location. Many of our clients provide services across the country, but want to rank locally in Minneapolis. Generally speaking, the rules for Search Engine Optimization (SEO) are the same whether you want to rank locally or nationally, but there are some location-specific tips. Ranking Locally vs. … [Read more...] about Tips for Ranking Locally in Minneapolis
What is Google My Business?
If you've spent any time online, you've probably stumbled across Google My Business, even if you didn't recognize it right away. Ever search online for a service and then a map pops up or a little card appears at the side of the screen? That's Google My Business in action: We've talked a few times before about Google My Business, but with each … [Read more...] about What is Google My Business?
5 Steps to SEO Your Blogs and Page Content
Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...] about 5 Steps to SEO Your Blogs and Page Content
SEO Myths to Leave in 2017
Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless. Kick these out-of-date SEO tactics to the curb once and for all in 2018. Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be … [Read more...] about SEO Myths to Leave in 2017
The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything
A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur... … [Read more...] about The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything
What is a Bounce Rate and What Does it Mean?
If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do … [Read more...] about What is a Bounce Rate and What Does it Mean?
What’s Your Digital Marketing IQ? [Quiz]
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]
How to Update Your Google My Business Listing
We've talked ad nauseam about how frustrating it is to use Google My Business, so forgive us if you're sick of hearing about it. But between Google+ and Google My Business, we get a lot of questions from our customers. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what … [Read more...] about How to Update Your Google My Business Listing
SEO Truths and Lies
Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good. Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only … [Read more...] about SEO Truths and Lies
20 Questions That Will Give You a Year’s Worth of Blog Posts
You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear: "I'm not a writer. And besides, I don't know what to blog about." I'll let … [Read more...] about 20 Questions That Will Give You a Year’s Worth of Blog Posts
How to Get the Most Out of Google Analytics
Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need. Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first … [Read more...] about How to Get the Most Out of Google Analytics
Do I Need a Google+ Business Page?
So, Google. We need to talk. I appreciate everything you do for me - answering my stupid questions, giving me direction, helping me solve "who's that actor" arguments...but changing things and not telling anyone? That has got to stop. If you've dabbled in digital marketing, you've probably heard of Google+ or Google My Business. If not, you've … [Read more...] about Do I Need a Google+ Business Page?
The Anatomy of a Successful Website
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful websites to see how they're built. It's Mobile Responsive 80% of people use a smartphone daily, according to Google. If your website isn't ready for them, they won't stick around. … [Read more...] about The Anatomy of a Successful Website
8 Online Tools Every Business Needs
We spend so much time chasing after the shiniest new toy that it's easy to get sidetracked from the basics. Today we're tacking it back, slowing it down and giving you a play-by-play of the 8 tools your business needs online and how we can help you get there. Every business is different, but when it comes to online marketing there are 8 tools every … [Read more...] about 8 Online Tools Every Business Needs
Schrödinger’s SEO: Search Engine Optimization is Both Dead and Alive
Schrödinger's cat is a quantum mechanics paradox in which a cat trapped in a box with a bottle of poison may be simultaneously both dead and alive. Schrödinger's SEO is a paradox in which Search Engine Optimization is dead or alive, depending on whichever headline makes more waves. Everyone has an opinion on SEO: it's dead and over, it's alive and … [Read more...] about Schrödinger’s SEO: Search Engine Optimization is Both Dead and Alive
BizzyWebinar: Content Resources
We are live again! Please use the links below:There are two ways to "bee a fly on the wall" and watch our webinar:View it on our Google Plus page to stream the video and take advantage of the Q&A Tool to ask questions live on the webinar.Stream the live YouTube video below.After the broadcast, we will have the video both in … [Read more...] about BizzyWebinar: Content Resources
3 Simple Steps to Finding the Right Words to Use in Your Marketing
By now, you're probably sick of hearing us talk about Search Engine Optimization, but there's a reason we bring it up so often: it really is that important. Dave recently walked through the basics of SEO and he stressed the importance of keywords. But how do you identify the right keywords for your business? Natalie Denyse over at Constant Contact … [Read more...] about 3 Simple Steps to Finding the Right Words to Use in Your Marketing
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you … [Read more...] about Make Google Work For You With These 4 Videos
10 SEO Mistakes You Can Avoid [Infographic]
Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these … [Read more...] about 10 SEO Mistakes You Can Avoid [Infographic]
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...] about Making Sense of Google Analytics: 10 Tips for Small Businesses
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...] about Top Four SEO Trends for 2015
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...] about Increase Your Web Traffic with SEO for Your Images
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
A Beginner’s Guide to Google Analytics
Natalie Denyse, Constant ContactYou invested time, money, and other resources into setting up a website for your business.It looks great and you’re excited about having a place for people to learn more about your business.But now that it’s setup, are you able to answer these important questions?How many people are visiting your website?What pages … [Read more...] about A Beginner’s Guide to Google Analytics
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...] about Optimize “Old” Blog Posts to Maximize Search Results
