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Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command
Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up
Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more. There are
Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a
Note: This blog was originally published 12/24/2015, updated 12/22/2017. As 2017 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way,
Take a deep breath: the holidays are right around the corner. Small Business Saturday is November 25. Are you ready? Small Business Saturday is the perfect venue for driving sales and returning customers, even if you aren't a retail business. We at BizzyWeb are big fans of working smarter, not harder. One of the best, low-effort ways to drum up
![October 2017 Marketing and Holiday Planning [Infographic]](https://dev.bizzyweb.com/wp-content/uploads/2017/10/october-1017-marketing-and-holiday-planning-featuredImage.jpg)
October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate
We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly
Email marketing: love it or hate it, it's clear that it's a key component to digital marketing success. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But email marketing isn't as simple as pressing "send." First, you have to write it. And that prospect is daunting,
Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your
![How to Use Email to Boost Your Real Estate Sales [Infographic]](https://dev.bizzyweb.com/wp-content/uploads/2017/04/How-to-Use-Email-to-Boost-Your-Real-Estate-Sales-FeaturedImage.jpg)
Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that
Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need. Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry
![4 Email Content Ideas for Health Professionals [Infographic]](https://dev.bizzyweb.com/wp-content/uploads/2017/01/4-Email-Content-Ideas-for-Health-Professionals-FeaturedImage.jpg)
As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out
2016 is finally over. It's time to brush off the dust of last year and step forward into 2017. A lot changed in the digital marketing landscape over the last 12 months. Here are the top digital marketing trends in 2017 that you need to know to keep your business competitive. Digital Marketing - You Have to Be There It may seem obvious, but
Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix that. If your emails
Here's a terrifying reminder: the holidays are almost here. We already gave you some tips for making the most out of the holiday season, but one of the easiest (and most popular) ways to reach out to customers is with a holiday event. Miranda Paquet at Constant Contact has some tips for rocking any holiday event. 1. Decide on a goal Do you
You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange. Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can
Do you want more time in your day? Of course you do. While you're busy juggling all your obligations, it's easy to overlook marketing. Email marketing is one of the easiest and least expensive ways to connect with your audience...but who has the time? That's where email marketing automation comes in. Set it once, then walk away.You don't have time
![60 Ways To Grow Your List in 60 Seconds [VIDEO]](https://dev.bizzyweb.com/wp-content/uploads/2016/07/list-featured.png)
Earlier this week, Dave shared 60 tips for growing your email list. It's a fantastic resource (if we do say so ourselves) but there's only one problem...it's a little long. We decided to give it another try, without any pesky things like "slide transitions" or "pausing to breath" eating up precious time. We try to be efficient. We had to tap into a
What does your email list look like? No, not how many emails you have. How is it organized? Is it organized? Too many companies overlook list segmentation, when it's one of the most important features of email marketing. By breaking out your list, you can send targeted emails to the people most likely to act. That's powerful.Azure Collier
![Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]](https://dev.bizzyweb.com/wp-content/uploads/2016/06/call-to-action.png)
If you send out regular emails to your customers, you know the frustration of crafting the perfect email and seeing those open rates shoot up...but the click through rates stay at rock-bottom. Once your readers open your email, they don't click on anything. Why is that?The answer is frustratingly simple: you're not giving them something they want
By Miranda Paquet, Constant Contact Making sense of your email analytics can be tricky at first.How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time?To approach your email reports with confidence, you have to understand what information you have available and how to use that
Every day, you've got a thousand things demanding your attention. Can you really afford to spend time emailing out each one of your leads? Autoresponder emails are a sleek, automated way to follow up with new contacts. The best part? With Constant Contact, they take only minutes to set up.Miranda Paquet of Constant Contact has 7 simple ideas for
BizzyWeb has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their
![[Infographic] The Email Obstacle Course: What Happens Between Send and Receive](https://dev.bizzyweb.com/wp-content/uploads/2016/03/post3.png)
We've all lost a couple emails to the nebulous void of cyberspace. Why is that? At what point between "sent" and "received" does an email just...vanish?This infographic via Constant Contact breaks down the life cycle of an email to get to the bottom of disappearing emails: * * *Rethinking your email strategy? Check out our Buzz Builders online
You have two seconds to capture your audience. Go.A great subject line and an ok subject line is the difference between a click and an instant trip to the trash bin. This week, Dave will be showing you how to make your subject lines stand out. Looking for a quick fix? Miranda Paquet of Constant Contact has some tips for tweaking your subject lines.
It's no secret that we're a little obsessed with Constant Contact. Alright, maybe more than a little obsessed. Can you really blame us? Constant Contact makes it easy to streamline your online marketing with emails, promotions, events, surveys and more. One other important feature of Constant Contact: you can sync it with your website. Today, we're
By now, you're probably sick of hearing us talk about Search Engine Optimization, but there's a reason we bring it up so often: it really is that important. Dave recently walked through the basics of SEO and he stressed the importance of keywords. But how do you identify the right keywords for your business? Natalie Denyse over at Constant Contact
Jason Fidler, Constant ContactHere at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and
by Ryan Pinkham, Constant ContactLet’s face it.No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers.But what about your marketing?A tool like email marketing makes it quick and easy to promote
Bria Sullivan, Constant ContactThe holidays are a busy time for your business.And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly.When it comes to your email marketing, one of the best ways to save time while still driving
Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five
Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern
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