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Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it
Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the
What You Should Know About Cyberbullying Online, safety is key. You browse the internet with anti-virus programs, avoid suspicious email attachments and guard your personal information. But a quick click away or a program can’t protect you from the greatest online threat: cyberbullying. But what should you do when you encounter it? Here are a few
It is easy to get dazzled by latest marketing tools and techniques. You stay current on all the latest innovations from the marketing world and attempt to implement everything you’ve learned on your landing pages at once. This is a huge mistake. Using new techniques is good, but you shouldn’t blindly follow every new trend that surfaces. A recent
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing
Written by Young Entrepreneur Council (YEC), published on HubSpot Blogs SEO is a moving target that can really affect your business. This means that as a startup founder, you need to be prepared to make your strategy work no matter what Google enforces. We asked 12 entrepreneurs what trends they have noticed in the past year and how they have
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your
The growth of social media marketing over the past few years has been astounding; the latest estimates show that in five short years, social media use by businesses has grown from 10% to 84%! Using social media to promote your business, products and services has proven itself an effective marketing tactic, but where to start? For best results on
Can you believe it's only been 10 years since Facebook was founded? It seems like only yesterday that "friend" was just a noun and "tweet" was simply a sound made by our feathered friends. But only 10 years? That seems so young. Social media has quickly grown to become an integral part of most companies' marketing strategies. Check out this
Do you ever have an exceptional customer service experience at a company and later seek them out via social media to connect with them? You’d like to share your experience on their page, but when you find it, there are two likes and there hasn’t been a post for over a year. After reading this blog, you’ll understand the dangers of allowing your
This week's FREE Buzz Builders Webinar will be focused on setting up a social media strategy. We will cover how to create an effective plan to create more business for your company and more customer/client interaction. Having a strategy is important for the success of your campaigns. Note: This Event will be held via Google Plus Hangout. Please
In this week's FREE Buzz Builders Webinar on Wednesday, July 18, Dave will be talking about local review sites such as Foursquare, Yelp and Facebook. He will cover the benefits of using each social media channel within your business and give a tutorial on how to use them. Come with questions for the Q & A portion of the webinar! Also check out
“He who fails to plan, plans to fail.” In a world full of social media channels it is so important to make sure you know what exactly you want to accomplish within social media. Setting a social media strategy is key if you want any difference in your business. This week’s FREE Buzz Builders we will talk about how to set up a social media strategy
Want to learn more about how to build a social media plan to generate buzz about your business? ActionCOACH MetroNorth invites you to ActionCLUB: Social Media The event will be held on Monday, Apr. 9 from 6:00 p.m. to 8:30 p.m. in Ramsey, MN. View the map for directions. Dave Meyer will speak about how tools like LinkedIn, Twitter and Facebook can
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we’re going to talk about Foursquare, a tool that helps businesses engage more with customers! We will talk about what it is, why it is useful for your business, describe the features it offers, and any other questions you may have about it. NEW: We've added a new Buzz Builders
Want to learn more about how to build a social media plan to generate buzz about your business? Dave Meyer will be speaking about social media planning and best practices in a talk hosted by North Hennepin Area Chamber of Commerce. The luncheon will take place on Tuesday, Jan. 24 at the NHACC Office from 11:30 a.m. to 1 p.m. Registration
TOMORROW -- on Thursday, September 22 from 3 to 5 p.m. -- BizzyWeb's Dave Meyer will be giving a talk on "Fishing for Sales With Online Marketing" at the Startup Meetup for New Business Minnesota. We hope you can attend! As of this writing, 141 people are already registered. We'd love to see you there. Register now! This free workshop - Sept. 22
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