Social Media: The Danger Of Allowing Your Platforms To Become A Ghost Town

Do you ever have an exceptional customer service experience at a company and later seek them out via social media to connect with them?  You’d like to share your experience on their page, but when you find it, there are two likes and there hasn’t been a post for over a year.  After reading this blog, you’ll understand the dangers of allowing your social media platforms to become a ghost town.

So many small business owners have been there: they dream of an online community for their clients to stop by, like their page, and share their great experiences about your company.  This dream sounds so enticing that you create a few social media channels.  However, building your audience proves to be more time consuming than you thought.  Eventually, since you’re not used to thinking about social media on a daily basis, you forget all about it and abandon your pages.  The problem lies amongst two issues:

Number of likes

Frequency of posts

Unfortunately, it’s a vicious cycle.  If you don’t have a lot of likes, you feel like it’s not as important to post frequently.  If there aren’t frequent posts, people won’t like your page.  What to do?!  Post on your page as though you have a million likes!  When customers go to check out what you’ve been up to, they will see a plethora of activity and will see it as a viable place to stay up-to-date with your company.  Eventually, the likes and connections will come as you tell people about your page during face-to-face meetings.  As a result, you will stay top of mind with the people that already know, like, and trust you!

Unfortunately, there’s still the issue of remembering you have social media platforms in the first place.  That’s where BizzyWeb comes in.  We’ve got online marketing packages that are all designed to drive traffic to your site by utilizing blogging and integrating your posts with your social media platforms.  If you need help generating online Buzz without getting stung, give us a call today!  You can also connect with us on Facebook, LinkedIn, Twitter, and Google+ where we announce our weekly Buzz Builders calls so you can learn more about online marketing.