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Blogging

What is Inbound Marketing and Why You Should Care

What is Inbound Marketing and Why You Should Care

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers and

4 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO, Social Media

SEO: Expectations vs Reality

SEO: Expectations vs Reality

  Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing

5 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO

How to Use Clickbait (Without Being Annoying)

How to Use Clickbait (Without Being Annoying)

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual

5 years ago

Posted In: Blogging, Buzz Tips, Marketing, News

WordPress 5.0: What You Need to Know

WordPress 5.0: What You Need to Know

  The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few

5 years ago

Posted In: Blogging, Buzz Tips, News, Web Design, WordPress

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

5 years ago

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

5 Ways to Streamline Your Marketing with HubSpot

5 Ways to Streamline Your Marketing with HubSpot

The rumors are true. We're in love. Apologies if you're tired of hearing us wax on endlessly about HubSpot...but we're smitten. BizzyWeb is the latest HubSpot agency based in Minneapolis, and we want to shout from the rooftops what we love about this powerful tool. 1. A Built-In CRM You have contacts, but are you really organizing them, or do you

5 years ago

Posted In: Blogging, Buzz Tips, Hubspot, Internal Comms, Marketing, News, Social Media

Inbound Marketing in 5 Easy Steps [Infographic]

Inbound Marketing in 5 Easy Steps [Infographic]

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you

5 years ago

Posted In: Blogging, Buzz Tips, Communication, Marketing, News, Social Media

How to Create an Inbound Marketing Strategy

How to Create an Inbound Marketing Strategy

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a

6 years ago

Posted In: Blogging, Constant Contact, Marketing, News

How to Write a Catchy Headline [Infographic]

How to Write a Catchy Headline [Infographic]

1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog

6 years ago

Posted In: Blogging, Buzz Tips, News, Web Design

Where to Find Free Images For Blogs and Social Media

Where to Find Free Images For Blogs and Social Media

You've just finished crafting the perfect blog post, but you know that images are key to making your content pop. No problem: just run to Google and find a picture, right? Wrong. Repeat after me: Google images are not free to use. Google images are not free to use.  Many business owners fall into this trap and find themselves at the end of a

6 years ago

Posted In: Blogging, Facebook, LinkedIn, News, Social Media, Twitter

How to Market a “Boring” Business [Infographic]

How to Market a “Boring” Business [Infographic]

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website

6 years ago

Posted In: Blogging, Buzz Tips, News, Social Media

How to Create Compelling CTAs [Infographic]

How to Create Compelling CTAs [Infographic]

Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action.    What that

6 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, Web Design

5 Blog Content Writing Hacks

5 Blog Content Writing Hacks

Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply

6 years ago

Posted In: Blogging, Buzz Tips, Communication, Marketing, News

7 Blog Post Ideas That Will Engage Your Readers Every Time

7 Blog Post Ideas That Will Engage Your Readers Every Time

We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly

6 years ago

Posted In: Blogging, Constant Contact, News

How to be an Online Marketing Jedi

How to be an Online Marketing Jedi

May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is

6 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO, Social Media

20 Questions That Will Give You a Year’s Worth of Blog Posts

20 Questions That Will Give You a Year’s Worth of Blog Posts

  You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear: "I'm not a writer. And besides, I don't know what to blog about." I'll let

6 years ago

Posted In: Blogging, News, SEO

The Anatomy of a Successful Blog Post

The Anatomy of a Successful Blog Post

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful blog posts to see how they're built. What "success" will mean to you depends largely on your audience. Generally, you want to aim for: A consistent number of readers that shows

7 years ago

Posted In: BizzyWeb, Blogging, News

How to Find Your Perfect Customer

How to Find Your Perfect Customer

I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for

7 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, Marketing, News, Social Media, Web Design

The Trends to Pay Attention to in 2017

The Trends to Pay Attention to in 2017

2016 is finally over. It's time to brush off the dust of last year and step forward into 2017. A lot changed in the digital marketing landscape over the last 12 months. Here are the top digital marketing trends in 2017 that you need to know to keep your business competitive.  Digital Marketing - You Have to Be There It may seem obvious, but

7 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, Constant Contact, Facebook, News, Social Media

How to Write Epic Content

How to Write Epic Content

Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There's a reason why stories like

7 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, Communication, Facebook, LinkedIn, Marketing, News, Public Relations, Social Media, Web Design

Staying in Control of Your Website: Why Your Host Matters

Staying in Control of Your Website: Why Your Host Matters

One of the first questions we hear from new customers is: what the heck is web hosting, and why do I have to pay for it? Think of a website as an apartment. You own anything that goes inside your apartment, but you still have to pay rent to live there. In order for your website to appear online, you have to rent out the space. That's where a web

7 years ago

Posted In: BizzyWeb, Blogging, Buzz Tips, News, Web Design, WordPress

How Do I Market When My Business is Boring?

How Do I Market When My Business is Boring?

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website

7 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, Social Media

5 Ways to Rock the Holiday Season

5 Ways to Rock the Holiday Season

You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange.  Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can

7 years ago

Posted In: Advertising, BizzyWeb, Blogging, Buzz Tips, Constant Contact, Marketing, News, Social Media

5 Ideas to Make This Your Most Profitable Holiday Season Yet

5 Ideas to Make This Your Most Profitable Holiday Season Yet

Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five

8 years ago

Posted In: BizzyWeb, Blogging, Communication, Constant Contact, Facebook, Foursquare, Google+, Marketing, News, PInterest, Social Media, Twitter

The Best Time to Send Black Friday Special Offers

The Best Time to Send Black Friday Special Offers

Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy.  To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black

8 years ago

Posted In: BizzyWeb, Blogging, Communication, Constant Contact, Facebook, Foursquare, Google+, LinkedIn, Marketing, News, PInterest, Social Media, Twitter

Back to Basics: 4 Videos to Watch Before You Build Your Site

Back to Basics: 4 Videos to Watch Before You Build Your Site

The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a

8 years ago

Posted In: BizzyWeb, BizzyWebinars, Blogging, Marketing, Web Design, WordPress

10 SEO Mistakes You Can Avoid [Infographic]

10 SEO Mistakes You Can Avoid [Infographic]

Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these

8 years ago

Posted In: BizzyWeb, Blogging, News, SEO, Social Media, Web Design, WordPress

Get to Know WordPress With These 4 Videos

Get to Know WordPress With These 4 Videos

Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context

8 years ago

Posted In: BizzyWeb, BizzyWebinars, Blogging, Marketing, Social Media, Web Design, WordPress

10 Tips for Handling Unsubscribes

10 Tips for Handling Unsubscribes

In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember

8 years ago

Posted In: BizzyWeb, Blogging, Communication, Marketing, News, Social Media

Top Four SEO Trends for 2015

Top Four SEO Trends for 2015

Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, News, PInterest, SEO, Social Media, Twitter, Web Design

Increase Your Web Traffic with SEO for Your Images

Increase Your Web Traffic with SEO for Your Images

by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Google+, LinkedIn, PInterest, SEO, Social Media, Twitter

4 Videos To Kickstart Your Social Media Strategy

4 Videos To Kickstart Your Social Media Strategy

"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4

8 years ago

Posted In: BizzyWeb, BizzyWebinars, Blogging, Facebook, Foursquare, Google+, LinkedIn, PInterest, Social Media, Twitter, Video

How to Get Found Online

How to Get Found Online

Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, PInterest, SEO, Social Media, Twitter

The Ultimate Guide to Growing a Massive Email List

The Ultimate Guide to Growing a Massive Email List

Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, News, PInterest, Social Media, Twitter, Video

9 Expert Ways to Grow Your Email List with Facebook

9 Expert Ways to Grow Your Email List with Facebook

Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, News, PInterest, Social Media, Twitter

4 Tips for Click-Worthy Emails

4 Tips for Click-Worthy Emails

Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase

8 years ago

Posted In: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, News, PInterest, Social Media, Twitter

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