20 Questions That Will Give You a Year’s Worth of Blog Posts

You’ve heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly.

It’s usually at the words “regularly updated blog” that our customers’ faces blanch and the panic creeps in. That’s when we hear:

“I’m not a writer. And besides, I don’t know what to blog about.”

I’ll let you in on a secret: you are a writer. You just don’t know it yet. You have knowledge and skills that your audience doesn’t. That has value. A blog post can be as simple as answering a question.

That’s why we’ve put together a list of 20 questions guaranteed to generate ideas and get your blog rolling: 

1. What are the top 5 questions customers ask you all the time? 
2. What questions do prospective clients ask your salespeople? 
3. What’s going on in the news related to your industry? 
4. How do you feel about that news? Why?
5. Ask 10 people in your company the same question – what answers do they give?
6. What advice would you give to your younger self, starting out in this industry?
7. Is [INDUSTRY TREND] worth the hype, or is it overrated?
8. Find a blog post about your industry – do you agree with this post? Why or why not?
9. What are some common mistakes made in your industry? What can people do to fix them?
10. Look back at a major company milestone – how has your company changed since then?
11. What are the best books related to your industry? Why should people read them?
12. What are some “industry secrets” or tips that your clients might not know?
13. Did you attend a recent event? What were some of the highlights?
14. What are your favorite inspirational quotes? 
15. What are some myths in your industry? What is the truth?
16. Who are influential people that you admire? 
17. Share a failure – how did you transform it into a learning experience?
18. Draft up a list of jargon and industry phrases – what do they mean?
19. What are the pros/cons of [INDUSTRY TOOL]?
20. Pick a customer – what were they looking for when they came to you? How did you help them?

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