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You are here: Home / BizzyWeb / Top Four SEO Trends for 2015
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Top Four SEO Trends for 2015

5 years ago

Reading Time: 2 minutes

Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf’s Ayaz Nanji.

Below are four key search engine optimization (SEO) lessons from the report, as explained on MarketingProf.com. To see the complete list of correlations to search rankings, check out the full analysis.

1. Comprehensive content is more important than ever

Higher-ranking pages tend to have more words and are better able to give searchers the information they are looking for by covering topics more comprehensively, as well as being easier to read and understand, the analysis found.

Since last year. the average word count on pages in the top 10 search results has increased by around a quarter (rising from 975 to 1,285 words, on average).

2. User experience can influence search rankings

Websites that rank higher tend to be better structured and tend to offer a more user-friendly experience.

For example, there is a positive correlation—albeit relatively slight—between search rankings and responsive design. In other words, the better a page ranks, the more likely it is to have employed responsive Web design.

3. Technical optimization is a basic requirement for high rankings

Technical factors, such as having a title tag in a Web page’s underlying source code, and having pages that are quick to load, are standard requirements that almost all pages in the top 30 results meet.

For example, 99% of sites in the top 30 search results have descriptions.

4. Keywords are becoming increasingly obsolete

The correlation between keywords and high search rankings has decreased across the board.

More and more high-ranking sites are not using the corresponding target keyword in the body, description, or links, the analysis found. Sites are also using keywords less in URLs themselves, with only 6% doing so in the 2015 study.

About the research: The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on Google.com in 2015.

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BizzyWebBee-2014Struggling with your SEO efforts? Ready to take your online marketing activities to the next level? BizzyWeb can help! Check out our Buzz Builders online marketing programs, or contact us today for a free Buzz Report! BizzyWeb can help you create a plan to get REAL results!

Author: Michelle Hanson Filed Under: BizzyWeb, Blogging, Facebook, Foursquare, Google+, LinkedIn, News, PInterest, SEO, Social Media, Twitter, Web Design Tagged: BizzyWeb, client sites, company pages, custom website design, google, Google Analytics, Google Plus, How To, marketing, Minneapolis online marketing, Minneapolis Web Design, online marketing, Search Engine Optimization, Search Engines, SEO, Strategy, website

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