Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...] about Making Sense of Google Analytics: 10 Tips for Small Businesses
What’s The Big Deal About a Little Mobile ‘Buy’ Button?
Google recently debuted a new mobile feature called "Purchases on Google," which makes buying products directly from mobile search advertisements easier for consumers. Consumers turning to Google for search on their mobile devices now see a "buy" button in select promoted results. When consumers click on the button, it takes them to a page where … [Read more...] about What’s The Big Deal About a Little Mobile ‘Buy’ Button?
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...] about Top Four SEO Trends for 2015
A Beginner’s Guide to Google Analytics
Natalie Denyse, Constant ContactYou invested time, money, and other resources into setting up a website for your business.It looks great and you’re excited about having a place for people to learn more about your business.But now that it’s setup, are you able to answer these important questions?How many people are visiting your website?What pages … [Read more...] about A Beginner’s Guide to Google Analytics
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter … [Read more...] about Will 2015 Be the Year of Hashtag Marketing?
Buzz Builders for 1/22: Google Authorship
Sorry - you missed the LIVE broadcast. But don't worry! You can still stream the video above to catch up on this week's topic about Google Authorship. If you haven’t incorporated Google Authorship in your arsenal of Google Tools yet, you’re not going to want to miss out on this week’s Buzz Builders call. When linked with your Google+ page, Google … [Read more...] about Buzz Builders for 1/22: Google Authorship
Buzz Builders for 1/8: New Years Social Media Predictions for 2014
You missed the LIVE broadcast of Buzz Builders, but you can still watch the video stream above to catch up on what we are predicting for 2014 social media trends. Join us next week for another live broadcast for Buzz Builders! Happy New Year from BizzyWeb! This week on Buzz Builders we'll gaze into our crystal ball to make some predictions on what … [Read more...] about Buzz Builders for 1/8: New Years Social Media Predictions for 2014
Buzz Builders for 11/20: Using Social Media to Fill Your Sales Funnel
If you run a business, you probably know that you need a website. And there is a good chance you have already setup a Facebook account, and maybe even Twitter, Google Plus, and LinkedIn. All of these tools have a place in marketing your business, but without a strategy to use online marketing tools to fill your sales funnel, you are likely to waste … [Read more...] about Buzz Builders for 11/20: Using Social Media to Fill Your Sales Funnel
Buzz Builders for 7/11: Special Google Event
Be sure to set your calendar and plan to attend BizzyWeb's special Buzz Builders event this coming Wednesday! This FREE event will feature Ben Theis from Google. Ben will cover the following topics: How to Grow Your Business Online using Google's suite of tools An introduction to Adsense, Google's Ad Network, including tips for getting the most … [Read more...] about Buzz Builders for 7/11: Special Google Event