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digital marketing

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

3 years ago

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...] about Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Author: Dave Meyer Filed Under: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, GDD, Growth-Driven Design, Growth-Driven Web Design, online marketing, SMART goals

What Is Growth-Driven Web Design? (And Why You Should Care)

3 years ago

what is growth-driven web design? featured image

  Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)

Author: Dave Meyer Filed Under: Growth-Driven Web Design, Marketing, News, Web Design Tagged: digital marketing, Growth-Driven Design, Growth-Driven Web Design, inbound marketing, online marketing, web design

How to Use Instagram for B2B Marketing

3 years ago

How to Use Instagram for B2B Marketing featured image

Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...] about How to Use Instagram for B2B Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: B2B, digital marketing, Instagram, social media marketing

How to Create Inbound Marketing Campaigns that Convert

3 years ago

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Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...] about How to Create Inbound Marketing Campaigns that Convert

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: campaigns, digital marketing, inbound marketing, marketing campaigns, online marketing

5 Ways You’re Sabotaging Your Landing Pages

3 years ago

5 Ways You're Sabotaging Your Landing Pages featured

Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...] about 5 Ways You’re Sabotaging Your Landing Pages

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, inbound marketing, Landing pages, marketing

Walking the Buyer’s Journey

3 years ago

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In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, digital marketing, HubSpot, inbound marketing, marketing

What is a Buyer Persona? (And How Do I Make One?)

3 years ago

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

How to Set SMART Marketing Goals in 5 Steps

3 years ago

How to Set SMART Marketing Goals in 5 Steps featured

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, marketing, Minneapolis digital marketing, online marketing, SMART goals

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

3 years ago

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Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

What is Inbound Marketing and Why You Should Care

3 years ago

What is Inbound Marketing FeaturedImage

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers and … [Read more...] about What is Inbound Marketing and Why You Should Care

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News, SEO, Social Media Tagged: digital marketing, inbound marketing, Minneapolis digital marketing, online marketing

Google+ Is Shutting Down – Here’s What You Need to Do

3 years ago

Google+ Is Shutting Down FeaturedImage

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...] about Google+ Is Shutting Down – Here’s What You Need to Do

Author: Dave Meyer Filed Under: Google, Google+, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing

Why Email is More Important Than Ever in 2019

3 years ago

Why Email is More Important Than Ever in 2019 FeaturedImage

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...] about Why Email is More Important Than Ever in 2019

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: digital marketing, email, Email Marketing, online marketing

How to Use Clickbait (Without Being Annoying)

3 years ago

How to Use Clickbait FeaturedImage

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News Tagged: Content, content marketing, digital marketing, marketing, online marketing

5 Last-Minute Holiday Marketing Ideas

4 years ago

5 Last-Minute Holiday Marketing Ideas FeaturedImage

By now, the holidays are in full swing - it's time to make your list and check it twice: Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖ Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your … [Read more...] about 5 Last-Minute Holiday Marketing Ideas

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: digital marketing, holidays, online marketing

Inbound Marketing Cheat Sheet

4 years ago

Inbound Marketing Cheat Sheet FeaturedImage

Marketing doesn't come naturally to us at BizzyWeb. Yes, we know it - we live it, we breathe it, we occasionally dream about it - but like any other skill set it requires diligent learning and years of study. If you've done any marketing or research on your own, you've probably come across some terms that, frankly, seem like another language. Our … [Read more...] about Inbound Marketing Cheat Sheet

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: digital marketing, How To, inbound marketing

Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

4 years ago

Fantastic Brands and Where to Find Them FeaturedImage

On November 18, Fantastic Beasts: The Crimes of Grindelwald will be released and mark the latest entry in a decades'-long cultural powerhouse. Few things have generated the lasting impact Harry Potter has, in no small part due to some clever marketing. Your business might not spawn 10 movies and billions of dollars (sorry) but you can still nab … [Read more...] about Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, Harry Potter, inbound marketing

Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

4 years ago

Create Stunning Marketing Videos Using Your Phone FeaturedImage

Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in.  Many marketers are too intimidated to try video for themselves. They think online video demands … [Read more...] about Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

Author: Dave Meyer Filed Under: Buzz Tips, News, Social Media, Video Tagged: digital marketing, DIY, facebook, facebook video, online marketing, video, youtube

How to Rank in Minneapolis with HubSpot Inbound Marketing

4 years ago

How to Rank in Minneapolis with HubSpot Inbound Marketing FeaturedImage

Ranking in Minneapolis is easier said than done. With all the competition in the marketplace and even more online, how can your business hope to stand out? It can be done...if you know how. That's where inbound marketing comes in. What is Inbound Marketing? Inbound marketing is customer-oriented and customer-driven. Historically, customers had … [Read more...] about How to Rank in Minneapolis with HubSpot Inbound Marketing

Author: Dave Meyer Filed Under: News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing

15 Marketing Clichés Your Clients Want You to Stop Using

4 years ago

15 Marketing Clichés Your Clients Want You to Stop Using featured image

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here … [Read more...] about 15 Marketing Clichés Your Clients Want You to Stop Using

Author: Dave Meyer Filed Under: Marketing, News Tagged: Content, content marketing, digital marketing, online marketing

5 Easy Holiday Marketing Ideas for B2B

4 years ago

5 Easy Holiday Marketing Ideas for B2B featured Image

Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use … [Read more...] about 5 Easy Holiday Marketing Ideas for B2B

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, holiday, holidays, online marketing, Social Media

How to Get Your 💩 in a Group with Automation

4 years ago

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We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite … [Read more...] about How to Get Your 💩 in a Group with Automation

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News, Social Media Tagged: digital marketing, Email Marketing, inbound marketing, inbound strategy, online marketing, social media marketing

Social Media: The Good, The Bad and the WTF

4 years ago

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Ah social media...it's a great way to procrastinate, catch up with old friends and watch companies self-destruct. As long as social media has been around there have been people doing it right...and doing it wrong.  When businesses get caught up in drama online, it can get ugly, fast. Follow these tips and catch our Social Media Screwups Webinar on … [Read more...] about Social Media: The Good, The Bad and the WTF

Author: Dave Meyer Filed Under: Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter, Video Tagged: digital marketing, Social Media, social media fails, social media marketing

5 Tips for Marketing to Generation Z

4 years ago

5 Tips for Marketing to Generation Z featured image

The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more … [Read more...] about 5 Tips for Marketing to Generation Z

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, generation marketing, generation z, marketing, online marketing, social media marketing

What is Google My Business?

4 years ago

What is Google My Business FeaturedImage

If you've spent any time online, you've probably stumbled across Google My Business, even if you didn't recognize it right away. Ever search online for a service and then a map pops up or a little card appears at the side of the screen? That's Google My Business in action: We've talked a few times before about Google My Business, but with each … [Read more...] about What is Google My Business?

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing, SEO

How to Integrate Your Digital and Print Marketing Campaigns

4 years ago

Integrate Your Digital and Print Marketing Campaigns FeaturedImage

Here's a marketing story for you: let's say you're working in the digital marketing department of your company on a huge promotion and your friend Sarah is in charge of print and working on mailers for the same campaign. You both work tirelessly for a week and have a quick meeting on Friday to compare notes. Horror of horrors: you discover your … [Read more...] about How to Integrate Your Digital and Print Marketing Campaigns

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, print marketing

Do You Know What Your Clients Really Think of You? [Quiz]

4 years ago

Do You Know What Your Clients Really Think of You FeaturedImage

Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business.  There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength.   How … [Read more...] about Do You Know What Your Clients Really Think of You? [Quiz]

Author: Jena Felsheim Filed Under: News Tagged: customer retention, Customers, digital marketing, online marketing, web design

How to Use the Buyer’s Journey to Land More Sales

4 years ago

How to Use the Buyer’s Journey FeaturedImage

Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in … [Read more...] about How to Use the Buyer’s Journey to Land More Sales

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: buyer's journey, digital marketing, How To, inbound marketing, online marketing, sales

Inbound Marketing in 5 Easy Steps [Infographic]

4 years ago

Inbound Marketing in 5 Easy Steps FeaturedImage

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you … [Read more...] about Inbound Marketing in 5 Easy Steps [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, inbound marketing, infographic, online marketing

How to Create an Inbound Marketing Strategy

4 years ago

How to Create an Inbound Marketing Strategy FeaturedImage

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a … [Read more...] about How to Create an Inbound Marketing Strategy

Author: Jena Felsheim Filed Under: Blogging, Constant Contact, Marketing, News Tagged: digital marketing, How To, inbound marketing, inbound strategy, online marketing

SEO Myths to Leave in 2017

4 years ago

SEO Myths to Leave in 2017 FeaturedImage

  Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless.  Kick these out-of-date SEO tactics to the curb once and for all in 2018.  Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be … [Read more...] about SEO Myths to Leave in 2017

Author: Jena Felsheim Filed Under: News, SEO Tagged: digital marketing, Minneapolis Web Design, online marketing, SEO

How to Track Digital Marketing ROI

4 years ago

How to Track Digital Marketing ROI FeaturedImage

  One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?"   Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital … [Read more...] about How to Track Digital Marketing ROI

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, online marketing, ROI

How to Prioritize Your Inbox [Infographic]

4 years ago

How to Prioritize Your InboxFeaturedImage

Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted.   Use these tips from NetCredit to get your inbox to the coveted … [Read more...] about How to Prioritize Your Inbox [Infographic]

Author: Jena Felsheim Filed Under: Communication, Internal Comms, News Tagged: business, digital marketing, Email Marketing, emails, How To, online marketing

10 Digital Marketing New Year’s Resolutions to Live By

4 years ago

10 Digital Marketing New Year's Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By

Author: Jena Felsheim Filed Under: Communication, Marketing, News, Social Media, Video Tagged: 2018, digital marketing, Email Marketing, online marketing, social media marketing

Digital Marketing Trends to Watch in 2018

4 years ago

Digital Marketing Trends to Watch in 2018 FeaturedImage

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to … [Read more...] about Digital Marketing Trends to Watch in 2018

Author: Jena Felsheim Filed Under: Marketing, News, Social Media Tagged: digital marketing, digital marketing trends, online marketing, trends

How Long Should Your Videos Be? [Infographic]

5 years ago

How Long Should Your Videos Be? FeaturedImage

We don't need to tell you how important videos are for social media, considering that  85% of the US internet audience watches video online. A few weeks ago we walked you through everything you needed to know to start creating your own videos. Now that you've got a feel for creating online videos, it's time to talk about length.  This infographic … [Read more...] about How Long Should Your Videos Be? [Infographic]

Author: Jena Felsheim Filed Under: News, Video Tagged: digital marketing, facebook video, online marketing, video, youtube

How to Write a Catchy Headline [Infographic]

5 years ago

How to Write a Catchy Headline [Infographic]

1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog … [Read more...] about How to Write a Catchy Headline [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Web Design Tagged: BizzyWeb, Blogging, Content, content marketing, digital marketing, How To, infographic, online marketing

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