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Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition?
Trends to Watch in 2018
1. Growth Driven Design
The standard approach when it comes to web design is a very linear path:
- Have a website for 1-5 years
- Find an agency to work with
- Agency redesigns your website in 3-8 months
- The new site launches
- You make small changes here or there as needed
- You have that website for 1-5 years
- Process repeats itself
In 2018, this model is outdated. Not only is it reactive instead of proactive, but it’s much costlier in the long run. Growth Driven Design, on the other hand, is a proactive in strategy that focuses on achieving your goals and views your website as an ever-evolving creature.
In Growth Driven Design, your website is built with your goals in mind. The initial redesign launches a new site and then over the course of a year or two (or more) continuous improvements are made. You use data to determine what is (and isn’t) work on your site and what needs to change. In this way, your site isn’t sitting stagnant for years on end. Each month you examine your goals and tweak your site to better meet your challenge. Sound interesting? Reach out to us to see if GDD is the right move for your business.
2. Big Data Mining
Finding your target market is the first step to refining your marketing. Big Data Mining lets you take your strategy to the next level. Provide your target market and Big Data will provide a list of names of people who fit the bill who have consented to provide their contact information. You can then market directly to those people who are most likely to be interested in your product or service.
3. The Continued Rise of Video
It’s no secret how popular video is on social media. In 2018, video will only continue to grow more and more important to digital marketing. We’ve done a few blog posts about getting started with video to help you on your journey.
4. Artifical Intelligence
Artificial intelligence is an easy way to manage high-volume customer interactions. The more sophisticated that bots have become, the more you can automate key interactions like answering FAQs or providing directions.
5. Voice Based Marketing
With tools like Alexa and Google Home, voice is the future. A staggering 20% of mobile searches are currently done via voice, with that number expected to rise each year.
The future is now…is your marketing ready to move forward? Let’s have a chat about where you can go in 2018.
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