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Jena Felsheim

What You Need to Know About GDPR

5 years ago

GDPR-BlogFeaturedImage

You've probably heard about how the General Data Protection Regulation (GDPR) will drastically change the face of the internet, but do you know what you need to do to prepare? What is GDPR? GDPR is the European Union's new regulation on consumer protection, data and cyber protection that will come into effect starting May 25, 2018. GDPR will give … [Read more...] about What You Need to Know About GDPR

Author: Jena Felsheim Filed Under: Marketing, News, Public Relations, Web Design Tagged: compliance, GDPR, internet security

Review: Inbound Organization by Dan Tyre and Todd Hockenberry

5 years ago

book review: inbound organization

Written by Dave Meyer, President of BizzyWeb You may have noticed a subtle shift in the way B2B companies engage with their clients. The days of “coffee is for closers” and hard-sell tactics are over, along with “smile and dial” canvassing of cold leads. Taking its place is a softer-touch approach of educating clients using online resources: … [Read more...] about Review: Inbound Organization by Dan Tyre and Todd Hockenberry

Author: Jena Felsheim Filed Under: Marketing, News Tagged: book review, How To, inbound marketing

Do You Know What Your Clients Really Think of You? [Quiz]

5 years ago

Do You Know What Your Clients Really Think of You FeaturedImage

Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business.  There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength.   How … [Read more...] about Do You Know What Your Clients Really Think of You? [Quiz]

Author: Jena Felsheim Filed Under: News Tagged: customer retention, Customers, digital marketing, online marketing, web design

5 Steps to SEO Your Blogs and Page Content

5 years ago

5 Steps to SEO Your Blogs and Page Content FeaturedImage

Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...] about 5 Steps to SEO Your Blogs and Page Content

Author: Jena Felsheim Filed Under: News, SEO Tagged: BizzyWeb, Blogging, Content, content marketing, content writing, google, Search Engine Optimization, SEO

Inbound Marketing in 5 Easy Steps [Infographic]

5 years ago

Inbound Marketing in 5 Easy Steps FeaturedImage

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you … [Read more...] about Inbound Marketing in 5 Easy Steps [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, inbound marketing, infographic, online marketing

How to Handle Negative Thoughts and Emotions at Work

5 years ago

No matter how much you love your job, you almost certainly experience negative emotions at work from time to time. Even though it's a normal experience, many of us don't know how to process these complicated emotions at work in a healthy way so you can still get done what you need to get done. This infographic from QuickQuid highlights the most … [Read more...] about How to Handle Negative Thoughts and Emotions at Work

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Internal Comms, News Tagged: health tips, industry, lifestyle, workplace

How to Create an Inbound Marketing Strategy

5 years ago

How to Create an Inbound Marketing Strategy FeaturedImage

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a … [Read more...] about How to Create an Inbound Marketing Strategy

Author: Jena Felsheim Filed Under: Blogging, Constant Contact, Marketing, News Tagged: digital marketing, How To, inbound marketing, inbound strategy, online marketing

Top 11 Design Trends for 2018 [Infographic]

5 years ago

top 11 design trends for 2018 featured image

2018 is already shaping up to be the year of fantasy and punchy colors, according to design trends. Shutterstock's 2018 Creative Trends report is here to shed some light on how all things digital will look in 2018. The report forecasts future design trends by collecting the most searched design trends on Shutterstock.  Click the image below to see … [Read more...] about Top 11 Design Trends for 2018 [Infographic]

Author: Jena Felsheim Filed Under: News Tagged: Minneapolis Web Design, web design, web design trends

SEO Myths to Leave in 2017

5 years ago

SEO Myths to Leave in 2017 FeaturedImage

  Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless.  Kick these out-of-date SEO tactics to the curb once and for all in 2018.  Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be … [Read more...] about SEO Myths to Leave in 2017

Author: Jena Felsheim Filed Under: News, SEO Tagged: digital marketing, Minneapolis Web Design, online marketing, SEO

The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything

5 years ago

a purple monkey dinosaur on a bridge FeaturedImage

  A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur... … [Read more...] about The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything

Author: Jena Felsheim Filed Under: News, SEO Tagged: long tail keywords, Search Engine Optimization, SEO

Facebook is Changing Their Algorithm (Again): What You Need to Know

5 years ago

Facebook is Changing Their Algorithm FeaturedImage

If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your … [Read more...] about Facebook is Changing Their Algorithm (Again): What You Need to Know

Author: Jena Felsheim Filed Under: Facebook, News, Social Media Tagged: facebook, facebook algorithm, facebook business, Social Media

How to Prioritize Your Inbox [Infographic]

5 years ago

How to Prioritize Your InboxFeaturedImage

Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted.   Use these tips from NetCredit to get your inbox to the coveted … [Read more...] about How to Prioritize Your Inbox [Infographic]

Author: Jena Felsheim Filed Under: Communication, Internal Comms, News Tagged: business, digital marketing, Email Marketing, emails, How To, online marketing

10 Digital Marketing New Year’s Resolutions to Live By

5 years ago

10 Digital Marketing New Year's Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By

Author: Jena Felsheim Filed Under: Communication, Marketing, News, Social Media, Video Tagged: 2018, digital marketing, Email Marketing, online marketing, social media marketing

Digital Marketing Trends to Watch in 2018

5 years ago

Digital Marketing Trends to Watch in 2018 FeaturedImage

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to … [Read more...] about Digital Marketing Trends to Watch in 2018

Author: Jena Felsheim Filed Under: Marketing, News, Social Media Tagged: digital marketing, digital marketing trends, online marketing, trends

How Long Should Your Videos Be? [Infographic]

5 years ago

How Long Should Your Videos Be? FeaturedImage

We don't need to tell you how important videos are for social media, considering that  85% of the US internet audience watches video online. A few weeks ago we walked you through everything you needed to know to start creating your own videos. Now that you've got a feel for creating online videos, it's time to talk about length.  This infographic … [Read more...] about How Long Should Your Videos Be? [Infographic]

Author: Jena Felsheim Filed Under: News, Video Tagged: digital marketing, facebook video, online marketing, video, youtube

How to Write a Catchy Headline [Infographic]

5 years ago

How to Write a Catchy Headline [Infographic]

1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog … [Read more...] about How to Write a Catchy Headline [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Web Design Tagged: BizzyWeb, Blogging, Content, content marketing, digital marketing, How To, infographic, online marketing

Where to Find Free Images For Blogs and Social Media

6 years ago

You've just finished crafting the perfect blog post, but you know that images are key to making your content pop. No problem: just run to Google and find a picture, right? Wrong. Repeat after me: Google images are not free to use. Google images are not free to use.  Many business owners fall into this trap and find themselves at the end of a … [Read more...] about Where to Find Free Images For Blogs and Social Media

Author: Jena Felsheim Filed Under: Blogging, Facebook, LinkedIn, News, Social Media, Twitter Tagged: BizzyWeb, Content, content marketing, digital marketing, legal photos, online marketing, Photography, Social Media

How to Make Videos for Social Media

6 years ago

Video on social media was once a novelty, but is now an integral element in most social media platforms. In fact, one-third of all online activity is spent watching video. Between Facebook Live, YouTube and other video platforms a whopping 85% of the US internet audience watches video online. Now is the time to get started with video. Take a few … [Read more...] about How to Make Videos for Social Media

Author: Jena Felsheim Filed Under: Buzz Tips, News, Social Media, Video Tagged: digital marketing, facebook live, How To, online marketing, Social Media, social media marketing, video, youtube

10 GIFs to Get You Through Black Friday

6 years ago

10 GIFs to Get You Through Black Friday FeaturedImage

Black Friday is soon upon us. Are you ready? Whether you're shopping for yourself or running a promotion for your business, we all need a bit of a boost. Use these GIFs to help you get through the busiest retail holiday of the year. 1. Gathering all your energy Just keep the coffee coming, thanks. 2. Running through your … [Read more...] about 10 GIFs to Get You Through Black Friday

Author: Jena Felsheim Filed Under: News Tagged: animated GIF, black friday, digital marketing, GIF, holiday, holidays, online marketing

What is a Bounce Rate and What Does it Mean?

6 years ago

what is a bounce rate and what does it mean

If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do … [Read more...] about What is a Bounce Rate and What Does it Mean?

Author: Jena Felsheim Filed Under: News, Web Design Tagged: analytics, bounce rate, google, Google Analytics, SEO

How to Create an Email Automation for Small Business Saturday

6 years ago

email automation FeaturedImage

Take a deep breath: the holidays are right around the corner. Small Business Saturday is November 25. Are you ready? Small Business Saturday is the perfect venue for driving sales and returning customers, even if you aren't a retail business. We at BizzyWeb are big fans of working smarter, not harder. One of the best, low-effort ways to drum up … [Read more...] about How to Create an Email Automation for Small Business Saturday

Author: Jena Felsheim Filed Under: Buzz Tips, Constant Contact, News Tagged: autoresponder, Constant Contact, Email Marketing, holiday, small business saturday

What’s Your Digital Marketing IQ? [Quiz]

6 years ago

digital marketing iq FeaturedImage

Pop quiz time! Do you have your number 2 pencil and eraser on hand?    Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]

Author: Jena Felsheim Filed Under: Advertising, Buzz Tips, Marketing, News, SEO, Social Media Tagged: BizzyWeb, content marketing, digital marketing, Email Marketing, online advertising, online marketing, SEO, social media marketing

Why Your Marketing is Scaring Your Customers

6 years ago

why your marketing is scaring your customers

Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that … [Read more...] about Why Your Marketing is Scaring Your Customers

Author: Jena Felsheim Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: analytics, content marketing, digital marketing, online marketing, personas, reviews

Marketing Lessons From Stephen King’s It

6 years ago

marketing lessons from IT - featuredimage

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: content marketing, digital marketing, IT, movies, online marketing, personas, pop culture

October 2017 Marketing and Holiday Planning [Infographic]

6 years ago

october 1017 marketing and holiday planning - featuredImage

October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate … [Read more...] about October 2017 Marketing and Holiday Planning [Infographic]

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Constant Contact, Marketing, News Tagged: Constant Contact, digital marketing, Email Marketing, infographic, online marketing

The Facebook Mom Problem

6 years ago

the facebook mom problem featured image

  If you spend a lot of time on Facebook, you've probably noticed how it feels smaller and smaller. Are you seeing the same 10 posts multiple times a day, and only seeing a few people on your feed? It's not just you: a side effect of Facebook's targeted algorithm is that it narrows your view. This is particularly frustrating for business owners, … [Read more...] about The Facebook Mom Problem

Author: Jena Felsheim Filed Under: Buzz Tips, Facebook, News, Social Media Tagged: facebook, facebook algorithm, Facebook engagement, Social Media

How to Market a “Boring” Business [Infographic]

6 years ago

how to market a boring business

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How to Market a “Boring” Business [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Social Media Tagged: content marketing, digital marketing, online marketing, website content

5 Pre-Made Personas to Kickstart Your Digital Marketing

6 years ago

5 Pre-Made Marketing Personas FeaturedImage

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Web Design Tagged: digital marketing, marketing personas, online marketing, persona, traditional marketing, web design

10 Social Media Fails (And What You Can Learn From Them)

6 years ago

10 Social Media Fails FeaturedImage

We all enjoy a good online train wreck. That is - as long as you aren't the one at its center.  Learn by example - these brands paid for their social goofs, so you can avoid them in the future. Pssst: Want to increase your social media results from marketing? Click here! Rhode Iceland Tourism When you think glaciers and volcanoes, does "Rhode … [Read more...] about 10 Social Media Fails (And What You Can Learn From Them)

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, Facebook, News, Social Media, Twitter Tagged: facebook, Social Media, social media fails, twitter

Google Will Stop Showing Any Website That is Not Secure. Is Yours?

6 years ago

Google is like the protective older sibling of the internet. And like any good big bro (or sis) they want to keep you safe. Google announced that they will soon show a "not secure" warning for any site that is not SSL compliant and exclude it from search results. The change will be effective when Google version 62 launches in October. We've talked … [Read more...] about Google Will Stop Showing Any Website That is Not Secure. Is Yours?

Author: Jena Felsheim Filed Under: Buzz Tips, Client Updates, News, Web Design Tagged: google, HTTPS, online security, security, SSL

How to Update Your Google My Business Listing

6 years ago

We've talked ad nauseam about how frustrating it is to use Google My Business, so forgive us if you're sick of hearing about it. But between Google+ and Google My Business, we get a lot of questions from our customers. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what … [Read more...] about How to Update Your Google My Business Listing

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, Google+, News Tagged: google, Google My Business, SEO

11 GIFs to Get You Through Friday

6 years ago

11 GIFs to Get You Through Friday

Ah, Friday....so close to the weekend, and yet so far. We're all guilty of struggling to stay motivated when the week felt so long and Saturday feels so close.   Never discount the power of a cute kitten GIF. That's why we've rounded up some feel-good images to give you that final push you need to round out the workweek and into Labor Day … [Read more...] about 11 GIFs to Get You Through Friday

Author: Jena Felsheim Filed Under: Buzz Tips, News Tagged: animated GIF, funny, GIF, TGIF

How to Know When It’s Time to Redesign Your Website

6 years ago

redesign website FeaturedImage

  If your website was last updated in '97 and features a flashing rainbow background...you probably already know it's time for an upgrade. But often it's not easy to tell when a site needs a simple refresh or a full-scale redesign. Does a website made in 2010 need to be redesigned? What about one made in 2015?    The truth is there is no set … [Read more...] about How to Know When It’s Time to Redesign Your Website

Author: Jena Felsheim Filed Under: Buzz Tips, News, Web Design, WordPress Tagged: Minneapolis Web Design

How to Create Compelling CTAs [Infographic]

6 years ago

compelling cta FeaturedImage

Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action.    What that … [Read more...] about How to Create Compelling CTAs [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Marketing, News, Web Design Tagged: call to action, calls-to-action, digital marketing, Minneapolis digital marketing, online marketing

Why Your Website Host Matters [Infographic]

6 years ago

Think of the web as one big chain of storage units. Before your website can live online, you have to buy a storage unit to have somewhere to hold it. That's where a website host comes in. A website host is the link that connects your website to the rest of the internet so everyone can see it. Not all hosts offer the exact same services. Use this … [Read more...] about Why Your Website Host Matters [Infographic]

Author: Jena Felsheim Filed Under: Buzz Tips, News, Web Design Tagged: Minneapolis Web Design, web design, website hosting

How to Take Photos for Social Media

6 years ago

how to take photos for social media FeaturedImage

Say Cheese! It's true: a picture is worth a thousand words. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Taking a good photo is key on social media. Luckily, all you need is your smartphone and … [Read more...] about How to Take Photos for Social Media

Author: Jena Felsheim Filed Under: Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter Tagged: digital marketing, Minneapolis digital marketing, online marketing, Photography, Social Media, social media marketing

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