• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get Started
Support
Call us
Email Us
BizzyWeb | Minneapolis Web Design & Digital Marketing

BizzyWeb | Minneapolis Web Design & Digital Marketing

The Best Choice for Digital Marketing in Minnesota

  • Services
    • Growth-Driven Web Design
    • Digital Marketing
    • Inbound Marketing
  • Portfolio
  • About
    • About Us
    • Our History
    • Our Team
    • Tools We Use
  • Events
  • BizzyNews
  • Contact
  • Get Started
  • Support
You are here: Home / News / How to Know When It’s Time to Redesign Your Website
Call us
Find BizzyWeb

How to Know When It’s Time to Redesign Your Website

3 years ago

Reading Time: 3 minutes
redesign website HeaderImage
 
If your website was last updated in ’97 and features a flashing rainbow background…you probably already know it’s time for an upgrade. But often it’s not easy to tell when a site needs a simple refresh or a full-scale redesign. Does a website made in 2010 need to be redesigned? What about one made in 2015? 
 
The truth is there is no set expiration date for a website. The best way to know if it’s time to redesign your website is to look at what features your website is lacking. Use the checklist below to see if it’s time for a new site.

It’s Not Mobile Responsive

If your site can’t be read easily on smart phones and tablets, that’s a huge red flag. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. That’s a huge slice of the market you’re missing out on. A site that adapts seamlessly to any screen is the best way to keep those mobile customers.

You Aren’t Showing Up on Google (Or Your Rankings Are Going Down)

We all know how important it is to rank on Google – it’s still the most-used search engine on the web and a hub for potential customers. A quick way to check if you’re reaching your customers is to think like they do. Open up Google and type in some of your keywords without your business name attached – are you showing up on the first page? If not, that’s a good sign it’s time to give your SEO some attention.

It Takes Longer Than 2 Seconds to Load

As the internet rapidly advances, users are less and less willing to sit patiently through slow load times. 47% of consumers expect a web page to load in 2 seconds or less (Kissmetrics). There are some fixes you can make to increase your site speed, but that’s just putting a band-aid on a gaping wound. If your site is loading slowly, it’s probably time for a new site. 

You’re Not Seeing Conversions

This is usually the biggest sign that it’s time to redesign your website, but many business owners overlook it. If you’re seeing significantly fewer conversions over a long period of time, that points to a problem with your site. There could be any number of reasons why your conversions are down – maybe customers can’t find what they need quickly and are leaving, maybe there aren’t enough calls to action telling them what to do or maybe the content is unappealing and too sales-y. Whatever the reason, a good web developer can tell you where the holes are and how to improve your conversions.

It Doesn’t Integrate With Social Media

Social media use is now a part of most customers’ lives. Facebook alone has over 1.8 million active users as of 2017. Does your site integrate with your social media channels? Your blog should be shareable with quick links to share on social media. It should have the behind-the-scenes groundwork to auto-populate images and correct text when your customers share a link on social. And, ideally, your site should automatically post updates to your social networks for you.

Does your site show any of these signs? Drop us a line.

* * *

Get a Fresh New Look

BizzyWebBee-2014

Our Buzz Builders Online Marketing programs will get you found online. And if you’re looking at a new website, our Minneapolis Web Design programs create beautiful and functional websites that get results. 

Click to Get Started

 

Author: Jena Felsheim Filed Under: Buzz Tips, News, Web Design, WordPress Tagged: Minneapolis Web Design

Related News

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

1 year ago

Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic.

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

1 year ago

Hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth using growth hacking.

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

1 year ago

For those considering a Growth-Driven Design program, here is how you can convince your boss it's a worthy investment. 

Footer

Services

  • Digital Marketing
  • Inbound Marketing
  • Growth-Driven Web Design
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Web Design
  • Brand Strategy
  • Website Hosting

Resources

  • Tutorials
  • Webinar Archive
  • Events
  • Client Area
  • Careers

Follow Us

Find Us

11190 Commerce Dr N
Minneapolis, MN 55316

612.424.9990

Keep In Touch

Subscribe to BizzyNews for the latest trends in Web Design, Inbound Marketing and Digital Marketing. Join over 5,000 people who receive our free monthly tips.

Partners

Copyright © 2021 · Minneapolis Web Design by BizzyWeb All Rights Reserved | Privacy Policy | Terms & Conditions | Log in