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Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How to Market a “Boring” Business [Infographic]
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Schrödinger’s SEO: Search Engine Optimization is Both Dead and Alive
Schrödinger's cat is a quantum mechanics paradox in which a cat trapped in a box with a bottle of poison may be simultaneously both dead and alive. Schrödinger's SEO is a paradox in which Search Engine Optimization is dead or alive, depending on whichever headline makes more waves. Everyone has an opinion on SEO: it's dead and over, it's alive and … [Read more...] about Schrödinger’s SEO: Search Engine Optimization is Both Dead and Alive
Back to Basics: 4 Videos to Watch Before You Build Your Site
The internet is awash with tips and tricks on how to build the "best" website. Everyone has a different opinion when it comes to what makes a website truly fantastic, but nearly ever expert will say that a successful website is:Easy to useEngaging Accessible to as many users as possible Current and regularly updatedEven if you already have a … [Read more...] about Back to Basics: 4 Videos to Watch Before You Build Your Site
Get to Know WordPress With These 4 Videos
Posts, pages, menus, oh my! And what the heck is a widget? Sorting through all of the features WordPress has to offer can be overwhelming. Fortunately, WordPress is easy to use once you know the basics. The trouble is figuring out what those basics are. You may have already seen some of our tutorial videos, but are looking for a bit more context … [Read more...] about Get to Know WordPress With These 4 Videos
SEO: 2 Common Website Content Mistakes You Could Be Making
When creating content for your website, it’s important the text on the page is optimized so search engines will know to show your page when users are browsing for your topic online. This is known as search engine optimization, or SEO. But did you know that there might be things you’re doing that are hurting your rankings with search engines such … [Read more...] about SEO: 2 Common Website Content Mistakes You Could Be Making
