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personas

Why Search Intent Optimization is as Important as SEO

4 years ago

Why Search Intent Optimization is as Important as SEO

How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that … [Read more...] about Why Search Intent Optimization is as Important as SEO

Author: Dave Meyer Filed Under: Buzz Tips, News, SEO Tagged: google, google search, keyword research, personas, SEO, user experience

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

4 years ago

InboundChecklistFeaturedImage

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

How to Develop a Buyer Persona in Less than 10 Minutes

4 years ago

how to develop a buyer persona in less than 10 minutes featured image

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything … [Read more...] about How to Develop a Buyer Persona in Less than 10 Minutes

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: HubSpot, HubSpot marketing, inbound marketing, marketing personas, persona, personas

Why Your Marketing is Scaring Your Customers

5 years ago

why your marketing is scaring your customers

Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that … [Read more...] about Why Your Marketing is Scaring Your Customers

Author: Jena Felsheim Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: analytics, content marketing, digital marketing, online marketing, personas, reviews

Marketing Lessons From Stephen King’s It

5 years ago

marketing lessons from IT - featuredimage

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: content marketing, digital marketing, IT, movies, online marketing, personas, pop culture

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