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Online, your business must stay relevant to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. In a Growth-Driven Web Design approach, websites are … [Read more...] about 10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
user experience
Why Search Intent Optimization is as Important as SEO
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that … [Read more...] about Why Search Intent Optimization is as Important as SEO
How to Build a User-Optimized Website
It's not about you. It's about them. One of the fatal mistakes business owners make on their websites is focusing on what they want to see, and not what their potential customers want to see. Often, we fall back on phrases like "since 1975, we have...." or "we lead the industry in..." which, while impressive, don't really matter to your … [Read more...] about How to Build a User-Optimized Website
Why You Need Growth-Driven Web Design
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, … [Read more...] about Why You Need Growth-Driven Web Design
How to Optimize the 4 Most Important Pages on Your Website
It should be fairly obvious that some of the pages on your website are more important than others. What’s surprising is how few people actually apply this knowledge to their websites to improve conversions. Implementing a few critical changes has the potential to improve your site dramatically. Every website is different, but generally speaking the … [Read more...] about How to Optimize the 4 Most Important Pages on Your Website
